Branding Archives | World Branding Forum

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Honor has re-imagined the gaming experience for users of its 9 series via a partnership with Google Play over Transformers: Forged to Fight. Honor, the...

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Merck and Mandy Moore Celebrate Life’s Adventures

Olivia Pearce

July 28, 2017July 28, 2017

Merck and Mandy Moore recently collaborated to launch Her Life. Her Adventures. which inspires women to re-evaluate their goals in life. Biopharmaceutical giant, Merck, partnered with singer-songwriter...

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Branding Featured News

Regent Hotels Expands Global Footprint with Three

Olivia Pearce

July 27, 2017August 15, 2017

Regent Hotels is using its mixed-use business model to amplify its presence, with new projects in Vietnam, Montenegro, and Indonesia. Asian luxury hospitality group, Regent...

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Design Featured News Technology

Grey Grows Digital in France with Sensio Takeover

Thomas Ng

July 27, 2017August 1, 2017

Grey has acquired Sensio, a digital agency in France whose services include design, technology, consulting, and customer acquisition. Marketing communications network, Grey, has acquired Sensio,...

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Campaigns Featured News Social Media

L’Oréal Paris Reads Lips with Latest Colour Riche Launch

Thomas Ng

July 26, 2017July 26, 2017

L'Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words. L'Oréal Paris will release its new Colour...

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Branding Campaigns Featured News Videos

Hilton Garden Inn Keeps It Simple with Judy Greer

Olivia Pearce

July 26, 2017July 26, 2017

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

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Branding Featured News

GloProfessional Rebrands to Glo Skin Beauty

Olivia Pearce

July 25, 2017July 25, 2017

In line with its revamp, makeup and skincare brand, gloProfessional, has re-emerged as Glo Skin Beauty and reinvented its packaging. Makeup and skincare solutions provider,...

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Branding Featured News

Banana Republic Launches First Men’s Style Council

Olivia Pearce

July 24, 2017July 24, 2017

Fashion retailer, Banana Republic, has unveiled its Men’s Style Council featuring Matt Ryan, Didi Gregorius, CJ McCollum, and Kevin Love. Banana Republic has partnered with...

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Branding Featured News

Vauxhall Motors Names McCann Velocity AOR

Olivia Pearce

July 21, 2017July 22, 2017

Following a five-way competitive pitch, the UK-based Vauxhall Motors has handed its fleet marketing services business to McCann Velocity. UK-based commercial vehicles manufacturer, Vauxhall Motors, has...

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Branding Campaigns Featured News Videos

Gloria Vanderbilt Jeans Launches We Are All One

Olivia Pearce

July 20, 2017July 20, 2017

Created in partnership with RO New York, Gloria Vanderbilt Jeans has released its fall campaign starring supermodel, Iman, and three others. Gloria Vanderbilt Jeans has debuted...

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Branding Campaigns Featured News Videos

Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

July 19, 2017July 20, 2017

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...