Branding Archives | World Branding Forum

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Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts. Comfort has...

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Branding Featured News

Skechers Signs on Tony Romo for Men’s Footwear

Olivia Pearce

August 23, 2017September 1, 2017

Skechers has signed on former Dallas Cowboys quarterback, Tony Romo, for a global campaign around its men’s footwear collection. Skechers has expanded its talent roster...

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Branding Featured News

Hawes & Curtis Refashions Brand in Timeless Style

Olivia Pearce

August 22, 2017August 24, 2017

British tailoring specialist, Hawes & Curtis, has launched its first major rebrand in 104 years. The move is being marked with a new campaign. Hawes...

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Branding Featured News Videos

UGG Captures California in Second Collective Campaign

Olivia Pearce

August 21, 2017August 23, 2017

UGG ushers in new marketing campaign with a cast starring renowned actor, Kyle MacLachlan, rock music legend, Kim Gordon, and others. The second UGG Collective...

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Branding Featured News Videos

Fabletics Unveils Autumn Collection with Demi Lovato

Olivia Pearce

August 18, 2017May 17, 2018

With the aim to empower women, the Demi Lovato for Fabletics line features elevated designs and continues the brand’s support of Girl Up. A comeback...

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Design Featured News

Bud Light Shakes Up the Shelves with NFL Packaging

Thomas Ng

August 18, 2017August 23, 2017

Bud Light has introduced NFL-themed cans and aluminium bottles and launches a television campaign that airs the first spot on 7 September. Staying true to...

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Branding Campaigns Featured News

AT&T Dials In with Gabby Douglas for Later Haters

Olivia Pearce

August 17, 2017August 21, 2017

AT&T has introduced a new phase to its Later Haters push, with Gabby Douglas on board to drive the campaign’s #EverdayVacay message. AT&T and youth...

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Branding Featured News

New York & Company Ties Up with Gabrielle Union

Olivia Pearce

August 16, 2017August 17, 2017

New York & Company has debuted its first collection with Gabrielle Union. The limited-edition capsule is available online and in stores. New York & Company...

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Branding Featured News

Marriott Heads Downtown with Luxury Omaha Hotel

Anisha Kapoor

August 16, 2017August 18, 2017

The debut of the Omaha Marriott Downtown begins the opening of the Capitol District, a mixed-use development being launched in stages. The debut of premium...

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Branding Featured News Videos

Maggie Sottero Walks Down Memory Lane in the Fall

Olivia Pearce

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...

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Branding Featured News

Pony Gets Back on the Horse with Relaunch Campaign

Olivia Pearce

August 14, 2017August 15, 2017

Iconix has created a push featuring music and television icon, Joey Bada$$, to relaunch original sneaker, Pony, a brand born in New York. Iconix is...

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Design Featured News

Acura Jazzes Up with Key Upgrades to the 2018 RLX

Joshua Hughes

August 11, 2017August 12, 2017

The 2018 RLX debuts this month, with the launch set on Acura's new design direction which includes its signature diamond pentagon grille. Acura has unveiled...