Branding Archives | World Branding Forum

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Global Leader in Eye Care Launches New Consumer Education Campaign 'Invisible Edge' with Olympic Medallists Alcon, a division of Novartis, announced a new campaign called...

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Campaigns Featured Marketing News Public Relations

Julius Meinl to Launch Annual ‘Meet with a Poem’

Olivia Pearce

September 26, 2017September 26, 2017

Thousands to Reconnect in Julius Meinl Annual ‘Meet with a Poem’ Initiative Viennese coffee roaster, Julius Meinl, is launching its annual Meet With A Poem...

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Campaigns Featured Marketing News

Campaign to Target Key Demographic Groups Such As Millennials, Hispanics and Families

Olivia Pearce

September 25, 2017

Autotrader Launches its new "Shop All The Cars" Integrated US National Marketing Campaign On the heels of celebrating its 20th anniversary as the first US...

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Campaigns Featured News

The Y’s Second Phase US Nationwide Campaign Highlights “Us”

Olivia Pearce

September 25, 2017

"For a better us." Campaign Creative Focuses on Uniting People and Strengthening Community Bonds Through Programs and Resources Available at the Y Today, the YMCA...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

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Campaigns Featured News

Ricoh Joins Fight against Alzheimer’s Disease

Anisha Kapoor

September 21, 2017

New partnership between Ricoh and leading global charity, Alzheimer’s Research, on World Alzheimer's Day The partnership will see Ricoh and Alzheimer’s Research co-produce a number...

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Branding Featured News

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

Olivia Pearce

September 20, 2017February 5, 2018

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...

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Campaigns Featured News

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

Olivia Pearce

September 20, 2017June 13, 2023

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together...

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Campaigns Featured News

Michael Phelps Teams Up With Nulo To Inspire Pet Parents

Joshua Hughes

September 19, 2017

Nulo and Phelps Encourage Pet Parents to Take Back Control of Their Pet's Bowl Nulo Pet Food has launched WE DECIDE, its most expansive pet...

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Design Featured News Technology

Shutterstock Enhances Plugin to Further Integrate with Adobe Creative Cloud

Thomas Ng

September 19, 2017

Plugin is now compatible with Adobe Illustrator and Adobe InDesign for the first time Shutterstock, a leading global technology company offering a creative platform for...

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Branding Featured News

MGM Resorts Launches First Corporate Brand Campaign

Olivia Pearce

September 18, 2017

'Welcome to the Show' Integrated Campaign Reflects Shift from a Hospitality and Gaming Company to Global Entertainment Brand MGM Resorts International, whose resort portfolio includes...

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Campaigns Featured News Videos

Dove Releases “Meet Diana,” A Film About One Woman’s Journey to Rediscovering Beauty

Olivia Pearce

September 15, 2017

72% of Girls Feel A Tremendous Amount of Pressure to Be Beautiful Dove Real Beauty Productions and Creative Director Shonda Rhimes have teamed up to...