Branding Archives | World Branding Forum

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Michael Voltaggio, Joins Brizo Kitchen & Bath Company as the Brizo Brand's First Culinary Brand Ambassador To Voltaggio, creating in the kitchen starts with food...

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Campaigns Featured Marketing News

Milklife Campaign Announces Team Milk Olympic Roster

Anisha Kapoor

October 26, 2017October 27, 2017

Milk Life supports more than 30 U.S. Olympic and Paralympic medalists, legends and hopefuls across the country as part of Team Milk Today, the Milk...

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Branding Industry

Brand Film Festival Opens for 2018 Submissions

Anisha Kapoor

October 26, 2017October 27, 2017

Among the top names to comprise the Brand Film Festival jury pool are GE's Goldberg; Jen Dennis, Head of VR, RSA Films; Eric Stern, MD...

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Branding Featured News

CheapOair Launches Campaign About Saving On Travels

Olivia Pearce

October 25, 2017October 25, 2017

In the battle for consumers' attention, travel providers have stiff competition. Over the years, CheapOair.com, a leading seller of flights worldwide with almost US $5...

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Branding Featured Marketing News

Sylvania Stamps Its Presence in the Middle East Market

Olivia Pearce

October 25, 2017October 25, 2017

Sylvania has been a leading provider of metropolitan, architectural, theatrical and retail lighting solutions in the Gulf region's for almost two years Sylvania decided take part...

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Branding Featured Marketing News

Skechers Performance Winner of Two “Most Wanted” MyGOLFSPY Tests

Olivia Pearce

October 24, 2017October 24, 2017

Recognition Follows Success On and Off the Course In 2017, as Skechers Performance Unveils 2018 GO GOLF Footwear Collection Skechers Performance, a division of SKECHERS...

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Campaigns Featured Marketing

Xerox Unveils Book Collaboration in Support of Global Literacy

Anisha Kapoor

October 23, 2017October 24, 2017

Xerox Collaborative Book Contains Work by Jonathan Ames, Lee Child, Billy Collins, Jonathan Safran Foer, Roxane Gay, Aimee Mann, Gary Shteyngart and More; Cover designed...

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Branding Campaigns Featured News

SodaStream’s Environmental Campaigns Wins Twice

Olivia Pearce

October 23, 2017October 23, 2017

SodaStream Awarded Yet Another Accolade for its 'Shame or Glory' Campaign Just Days After Belgian Court Dismissed Suit to Terminate the Campaign SodaStream International, a...

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Campaigns Featured Marketing News

Bauer Launches Campaign to Advance Women’s Hockey

Anisha Kapoor

October 23, 2017October 23, 2017

Bauer initiative kicks-off with Canada-US series and a chance to meet these athletes at a game, featuring top athletes Hilary Knight and Marie-Philip Poulin Bauer...

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Branding Campaigns Featured News

Philippine Airlines Launches New Brand Equity Campaign

Olivia Pearce

October 20, 2017October 20, 2017

Philippine Airlines is in the midst of its journey towards becoming the country's five star full-service legacy carrier at par with the world's largest carriers...

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Branding Featured News

Rachael Ray Magazine Redesigned for Personalised Experience

Olivia Pearce

October 19, 2017October 19, 2017

The Rachael Ray magazine redesign includes a vibrant and elevated approach to photography and visuals, updated layouts and formats, and a revamped editorial lineup Meredith...

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Branding Featured Marketing News

Transformers Exhibit Launched by Hasbro and Cityneon in China

Olivia Pearce

October 18, 2017October 19, 2017

Cityneon and Hasbro announced that the Transformers Autobot Alliance interactive exhibition will open its doors in December 2017 in Chong Qing's Shin Kong Place The...