Branding Archives | World Branding Forum

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Accenture Interactive to Help Maserati Re-Imagine the Customer Experience and Boost Sales Accenture announced that Maserati, a premium luxury vehicle manufacturer, has appointed Accenture Interactive...

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Branding Industry Marketing

Essense Partners Pioneers Unique Approach to Marketing Challenges

Anisha Kapoor

November 29, 2017November 30, 2017

Essense delivers on this differentiated approach by building a team of both marketing and energy sector experts Essense Partners, a full-service strategic marketing and branding...

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Campaigns Featured News

Jennifer Lopez Star of GUESS Jeans Spring 2018 Ad Campaign

Olivia Pearce

November 28, 2017November 29, 2017

The GUESS campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood This Spring 2018, GUESS will introduce actress, singer,...

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Branding Campaigns Featured News

LYCRA Brand Co-Sponsors Upcoming Kingpins Shows

Olivia Pearce

November 28, 2017November 29, 2017

The LYCRA brand teamed up with Who What Wear on a denim promotion featuring 19 denim brands utilising LYCRA dualFX technology INVISTA, owner of the...

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Campaigns Featured News

AHF Presents Free World AIDS Day Concert for 30th Anniversary

Olivia Pearce

November 28, 2017June 13, 2023

AHF Presents Free World AIDS Day Concert on 1 December, 2017 Featuring Sheila E., Yandel and Becky G.; San Juan Mayor Carmen Yulin Cruz To...

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Branding Industry

Doug De Villiers and Team Join Brand Union Africa

Anisha Kapoor

November 28, 2017November 29, 2017

Brand Union Africa is bringing Doug De Villiers, currently CEO of Brand Science, and his team into Brand Union to form a dynamic new market...

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Branding Featured Marketing News

Hangzhou Promotes its Rich Tourism Resources Across Europe

Olivia Pearce

November 27, 2017November 28, 2017

Hangzhou Tourism Promotional Event held in Copenhagen with the launch of China-Denmark Tourism Year this year The staging of the Hangzhou Tourism Promotional Event in...

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Branding Featured News

Tom Ford Opens First Beauty Store in London

Olivia Pearce

November 22, 2017November 25, 2017

The inimitable touch of Tom Ford reverberates in every dimension of the store, beginning with the LED screens lining the façade with the latest campaigns...

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Campaigns Featured News

Calvin Klein Launches “Our Family. #MYCALVINS” Global Campaign

Olivia Pearce

November 21, 2017November 26, 2017

The Calvin Klein group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign Calvin Klein, a wholly owned subsidiary...

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Branding Featured News

NASCAR and Goodyear Extend Historic Relationship

Olivia Pearce

November 20, 2017November 21, 2017

The newly signed agreement continues Goodyear's designation as the "Official Tyre of NASCAR" and extends an uninterrupted relationship that started in 1954 NASCAR and The...

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Branding Featured Marketing News

Viking Announces Sponsorship of New Downton Abbey Exhibition

Olivia Pearce

November 20, 2017November 22, 2017

Viking announced it has signed on as presenting sponsor of Downton Abbey: The Exhibition, giving guests a chance to experience an up-close and personal look...

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Branding Featured News

Foot Locker Partners with NIKE in Elevated Customer Experience Platform

Olivia Pearce

November 17, 2017November 21, 2017

Foot Locker Hires New Specialized NIKE Sales Associates Foot Locker announced today an elevated partnership model with NIKE. As part of the company's over-arching strategy...