Branding Archives | World Branding Forum

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Tesco “Everyone’s Welcome” Christmas campaign pledged to donate £1 for every fresh turkey sold to help people in need Tesco launched its 2017 Christmas campaign...

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Campaigns Featured News

adidas neo Launches Marketing Campaign with Jackson Yi

Olivia Pearce

December 18, 2017

Jackson Yi will serve as first International Youth Creative Ambassador for adidas neo Inviting the most popular celebrities nowadays to endorse the brand is a...

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Campaigns Featured News

BBC One Celebrates Spending Christmas Together in 2017 Christmas Advert

Olivia Pearce

December 15, 2017December 19, 2017

BBC One launched its Christmas 2017 short film The Supporting Act This Christmas BBC One is the home of the biggest programmes that families and...

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Campaigns Featured News

Sebastian Professional Launches #ShapeYourWorld with Tess Holliday

Olivia Pearce

December 15, 2017December 15, 2017

Sebastian Professional collaboration with Holliday connects creative spirits with its iconic line up of hairsprays designed to enable new possibilities of self-expression Continuing its mission...

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Advertising Campaigns Industry

Piyush Pandey and Prasoon Pandey to receive Cannes Lions of Saint Mark

Anisha Kapoor

December 15, 2017December 15, 2017

The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award...

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Campaigns Featured News

Sainsbury’s Celebrates ‘Every Bit of Christmas’ in this Year’s Christmas Campaign

Olivia Pearce

December 14, 2017December 15, 2017

2017 Christmas Campaign Highlights Sainsbury’s Year-Round 'Living Well' Campaign Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas...

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Campaigns Featured News

Heathrow Christmas Ad Features Lovable Bears Doris and Edward Bair

Olivia Pearce

December 14, 2017June 13, 2023

Heart-warming Heathrow Christmas Ad Reveals the Story Behind Airports’ Much-Loved Mr and Mrs Bair Heathrow unveiled its second-ever Christmas advert, showing the 50-year-long love story of Doris...

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Campaigns Featured News

John Lewis’ 2017 Christmas Ad Campaign Features ‘Moz the Monster’

Olivia Pearce

December 13, 2017December 14, 2017

John Lewis launched its 2017 Christmas advertising campaign ‘Moz The Monster’ on its website, social media channels and in its shops across the UK Set...

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Campaigns Featured News

Marks and Spencer Presents ‘Paddington And the Christmas Visitor’

Olivia Pearce

December 13, 2017December 14, 2017

Marks and Spencer Partnering together with Paddington for a family-focused campaign ahead of the release of Paddington 2 This festive season, Marks and Spencer has...

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Campaigns Featured News

The Foundation for a Better Life Pass It On Campaign Spotlights Three Young Women

Olivia Pearce

December 12, 2017December 13, 2017

Young, Confident and Leading Boldly, Malala Yousafzai, Grace VanderWaal, and Sarah Greichen Chosen as Fresh New Faces of Most Successful Public Service Campaign in History...

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Campaigns Featured News

Dell and Lonely Whale Call Cross-Industry Group Against Marine Litter

Olivia Pearce

December 12, 2017December 13, 2017

Consortium of Companies Including General Motors, Trek Bicycle, Herman Miller, Interface, Van de Sant, Humanscale and Bureo to Scale the Use of Ocean-Bound Plastics Convened...

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Campaigns Featured News

Kraft #FamilyGreatly Campaign Highlights Modern Parental Pressure

Olivia Pearce

December 12, 2017December 13, 2017

Kraft unveils brand purpose and spotlights real families in powerful new video Kraft has served families for over 100 years with foods that fit their...