Branding Archives | World Branding Forum

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The My Special Aflac Duck is Latest Innovation for Aflac Childhood Cancer Campaign Aflac, a leader in voluntary insurance sales at the worksite in the...

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Campaigns Featured News

Milk-Bone Partners with Team USA in Dogs Inspire More Campaign

Olivia Pearce

January 8, 2018

Dogs Inspire More Campaign by Milk-Bone Celebrates Unsung Heroes Who Inspire Olympic Team USA Milk-Bone announced the official partnership kick-off with Team USA through its "Dogs...

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Advertising Branding Industry Public Relations

LEWIS Appoints Jen Dobrzelecki as SVP in US Leadership Skill Expansion

Anisha Kapoor

January 8, 2018

Dobrzelecki To Lead the Development and Expansion of LEWIS' New York Office LEWIS, a global marketing and communications agency, has appointed Jen Dobrzelecki as Senior...

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Branding Featured News

Elie Tahari and Bluestar Alliance Enter Landmark Joint Venture

Olivia Pearce

January 5, 2018

Partnership Between Elie Tahari and Bluestar Alliance To Boost Global Expansion Elie Tahari and Bluestar Alliance announced the formation of a new joint venture company, TBH...

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Branding Featured News

Selfridges London Exclusive Home of New DECORTÉ Colour Cosmetics

Olivia Pearce

January 5, 2018

Selfridges is the first retailer in the UK to offer DECORTE's latest makeup colour extension KOSÉ Corporation announced that its leading luxury skincare and makeup...

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Advertising Branding Industry Public Relations

BSSP And Current Marketing To Spearhead Advertising And PR for Sovos Brands

Anisha Kapoor

January 5, 2018

The two agencies join Hatch, the fellow San Francisco-based branding and creative agency, who will lead design work for Sovos Brands Sovos Brands, a food...

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Campaigns Featured News

PetSmart Wraps Up Buy A Bag, Give A Meal Campaign For Pets in Need

Olivia Pearce

January 4, 2018January 4, 2018

The Philanthropic Effort by PetSmart has Generated Nearly 6,800 Tonnes of Pet Food; 3,684 Tonnes Already Donated to Thousands of Destinations PetSmart announced that it...

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Campaigns Featured News

Selena Gomez Stars In Coach Spring 2018 Campaign

Olivia Pearce

January 4, 2018

The Coach Spring 2018 Campaign Set in New York City Features Selena Gomez and Embodies the Brand's Optimism Coach announced the launch of Selena Gomez's...

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Branding Featured News

Fabletics Launches New Demi Lovato for Fabletics Capsule Collection

Olivia Pearce

January 3, 2018

The New Fabletics Collection by Demi Lovato was Inspired by Her Life on the Road and Active Lifestyle Fabletics is excited to announce the launch...

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Campaigns Featured News

The UPS Store Wins Extraordinaire Trophy at the 2018 Tournament of Roses

Olivia Pearce

January 2, 2018February 5, 2018

The UPS Store programme strives to provide books and educational resources to economically disadvantaged children in communities The UPS Store debuted its second float in...

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Campaigns Featured News

Dole Wins Grand Marshall Award at 2018 Tournament of Roses Parade

Olivia Pearce

January 2, 2018January 2, 2018

The Dole Float Celebrates the Company's Commitment to the Community, the Environment and Sustainability Dole Packaged Foods announced that its 2018 Rose Parade float, Sharing Nature's...

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Campaigns Featured News

Northwestern Mutual Launches New Brand Campaign “Spend Your Life Living”

Olivia Pearce

December 29, 2017December 29, 2017

Campaign by Northwestern Mutual encourages people to make the most of life today while also planning for tomorrow Northwestern Mutual, a leading financial security company,...