Branding Archives | World Branding Forum

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Groupon Releases Ad Series featuring Stand-Up Comedian Tiffany Haddish “Girls Trip” star Tiffany Haddish, named one of 2017’s biggest breakout stars, is the new spokesperson...

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Campaigns Featured News

Nike Stands Up for Equality in Sport Campaign

Olivia Pearce

January 15, 2018February 5, 2018

EQUALITY represents Nike’s belief that sports brings people together like nothing else Nike has a long history of speaking up for causes that reflect its...

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Campaigns Featured News

Pepsi Celebrates its 120-Year History with Pepsi Generations

Olivia Pearce

January 12, 2018

Pepsi Generations comes together with limited-time retro packaging and the return of the Pepsi Stuff loyalty programme Pepsi unveiled this year's global creative campaign, "Pepsi Generations,"...

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Branding Featured Marketing News

Estée Lauder Teams Up with Expedia in Travel Promotions

Olivia Pearce

January 12, 2018

Unique contest offers customers a chance to win a dream vacation inspired by brand Founder Estée Lauder's love for travel Estée Lauder, a prestige beauty...

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Branding Industry Marketing

iProspect’s Jeff Johnson Joins PMX as Executive Vice President

Anisha Kapoor

January 12, 2018January 12, 2018

PMX focused on closing gap between performance and brand marketing says Jeff Johnson PMX Agency has named Jeff Johnson as its Executive Vice President. In...

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Branding Featured News

Diet Coke Rebrands with Refreshing New Look and Flavours

Olivia Pearce

January 11, 2018February 5, 2018

New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...

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Branding Featured News

Verifone and Alipay Expand Global Partnership with Lacoste Deal

Nathaniel Mark

January 11, 2018

Alipay Enablement to Attract the 3 Million Chinese Tourists Annually in the U.S. Verifone and Alipay announced that they have expanded their global partnership to...

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Branding Featured Marketing News

Dubai Airports and ITP Launch Time Out DXB

Anisha Kapoor

January 11, 2018

Time Out DXB to offer insider view of Dubai's Airport and City In a world-first, Dubai Airports and ITP Media Group have joined to launch...

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Campaigns Featured News

JetBlue Campaign Encourages Young Girls toward STEM Careers

Olivia Pearce

January 10, 2018June 13, 2023

“Even More Girls—In Tech” by JetBlue aims to boost number of women involved in the aviation industry JetBlue is continuing its mission of Inspiring Humanity. The...

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Branding Featured Industry

Brilliance Auto and Renault Join Hands Exploring the International Market

Nathaniel Mark

January 10, 2018January 10, 2018

Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...

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Branding Featured News

Superdry Signs with Centric Software to Support Growth

Olivia Pearce

January 9, 2018January 9, 2018

Centric PLM to Help Streamline Superdry Brand Processes Superdry, a global digital brand, has selected Centric Software to provide its Product Lifecycle Management solution. The software...

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Campaigns Featured News

Monogram Announces Campaign to Elevate Everything

Olivia Pearce

January 8, 2018January 8, 2018

Monogram Aims to Exceed Expectations in Every Product Detail For those who hold even their home appliances to the highest standards, Monogram announced a new...