Buchanan’s Lifts Spirits with Transformed Visual Identity

The global Scotch whisky brand’s new packaging has been applied to three of its blends with the redesign of the fourth set to roll...

Bacardí Drinks to Revitalisation with New Push

The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and...

Apple Evokes Wizardly Wonder with Harry Potter Partnership

Available on the iBooks Store and accessible via the iPhone, iPad, iPod touch, and Mac, enhanced editions of all books from the said J.K....

Hilton Takes Expansion Tour to London’s Bankside

Expanding its footprint in Europe, the new property adds to the brand’s portfolio of more than 70 hotels across the United Kingdom and Ireland In...

X-Men to Premiere in Super Colour with M&M’S Partnership

The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

Columbia Scales to Towering Heights with New Global Push

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast,...

Green Dot Renews Partnership with Steve Harvey

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued...

CDW Launches Mission to Rescue Trapped Charles Barkley

The technology solutions brand’s latest marketing push features the star athlete in a series of broadcast, online, and radio advertising executions Technology solutions provider, CDW,...

Worldhotels Returns from Digital Makeover with New Look

The rehash of its official group website is aimed at beefing up user interactivity, online security, and marketing communications to heighten the brand experience Global hospitality...

The Boston Celtics and Putnam Investments Play Ball

The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...

Yankee Candle Rekindles Flame with New Online Tool

The feature supports the brand's direction to more actively engage with its consumers across the digital sphere Global premium scented candle manufacturer, The Yankee Candle...

Gillette Shaves Off with Bond Moments Push

The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...

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