Branding Archives | World Branding Forum

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Diesel's partnership introduces an ultra-innovative denim treatment that physically halts 99% of any viral activity As new consumer trends on fabric protection emerge, Diesel is...

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Branding Featured News

IKEA introduces a more sustainable meatball alternative

Olivia Pearce

July 17, 2020

With a climate footprint of only 4% of the classic IKEA meatball, the plant ball contributes to the IKEA ambition to become climate positive by...

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Campaigns Featured News

MTN DEW launches “Out Here. It’s Dew” campaign

Olivia Pearce

July 16, 2020

The stimulus will empower outdoor enthusiasts to get "Out Here" with MTN DEW and do what they love this summer and fall season MTN DEW...

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Advertising Campaigns Featured News

Doritos seeks fans to create ad for NFL Kickoff weekend

Olivia Pearce

July 16, 2020July 16, 2020

Doritos brings back the spirit of 'Crash the Super Bowl' campaign with US$150k on the line For a decade, Doritos' "Crash the Super Bowl" gave...

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Campaigns Featured News

William Murray launches Taste Shakers with Category Wins

Olivia Pearce

July 16, 2020

William Murray and Category Wins launch Taste Shakers to help restaurants generate revenue from grocery William Murray PR & Marketing agency has teamed up with...

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Campaigns Featured News

Grey Argentina and Itaú Bank serves seniors during the pandemic

Olivia Pearce

July 16, 2020

The bank and Grey Argentina took on entrenched cultural habits and the governmental, financial and legal establishment, believed to be impervious to change Grey Argentina...

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Advertising Campaigns Featured News

Mullen Lintas launches ‘Skin in the Game’ for Motilal Oswal

Olivia Pearce

July 16, 2020July 16, 2020

Motilal Oswal and Mullen Lintas have launched a new TVC lead ad campaign – ‘Skin in the Game’ Conceptualised by Mullen Lintas, a creative agency...

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Branding Featured News

LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System

Olivia Pearce

July 15, 2020

The Lego Nintendo Entertainment System is mechanically functional The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...

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Campaigns Featured News

True Botanicals celebrates postpartum skin in new sensual ad campaign

Olivia Pearce

July 15, 2020

True Botanicals 'Love Yourself, Gorgeous Mama' campaign celebrates real, stretched and scarred, seductive and glowing postpartum skin with the love and worship it deserves In...

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Branding Featured News Technology

John Lewis Partnership selects Capgemini for its technology systems

Thomas Ng

July 15, 2020

The John Lewis Partnership has announced that Capgemini, a global consulting, technology services and digital transformation company, has been selected to provide specialist IT application...

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Campaigns Featured News

Pony Malta and MullenLowe hacks Spotify and Instagram

Olivia Pearce

July 14, 2020June 13, 2023

Pony Malta wanted to spotlight all the ambassadors and influencers who used Pridelists as an opportunity to show support of teenagers who are victims of...

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Campaigns Featured News

Babybel partners Havas in latest “Join the Goodness” ad campaign

Eliza Jane

July 14, 2020

Babybel's action-packed ad spot is designed to inspire people to build a lifestyle centred around more balanced snacking options Beloved global snack brand, Babybel —known...