Foot Locker Partners with NIKE in Elevated Customer Experience Platform

Foot Locker Partners with NIKE in Elevated Customer Experience Platform

Foot Locker Hires New Specialized NIKE Sales Associates

Foot Locker announced today an elevated partnership model with NIKE. As part of the company‘s over-arching strategy to offer differentiated brand experiences and products, both companies are again joining forces to offer industry-leading experiences to consumers through innovative in-store and pop-up opportunities.

Sneakeasy
The latest joint experience will come to life in New York in the form of a Sneakeasy – a window into what’s next in NIKE and Jordan sneakers. The Sneakeasy NYC pop-up will unlock the magic of the sneaker hunt by serving the sneaker-obsessed consumer by offering a curated and coveted assortment of NIKE and Jordan products and services, exclusively in partnership with the company. Sneakeasy is scheduled to open at 30 Wall Street on Wednesday, 22 November 2017, from 11 a.m. to 5 p.m., and will remain open daily through 1 December.

Consumers can learn more about exclusive launches and events at Sneakeasy by following Foot Locker and Nike social channels and by joining the company’s VIP loyalty programme and the NIKE PLUS programme for special member benefits. Submissions for the first Sneakeasy launch, the Special Field Air Force-1 Mid “OBJ” (retail price US $160/£120.8) open today via the Foot Locker App Launch Reservation system. Additional launches will drop throughout the week featuring new product assortments each day.

House of Hoops, NBA Player Editions
House of Hoops by Foot Locker is now offering consumers the opportunity to get the hottest NIKE and Jordan basketball sneakers, as seen straight off NBA courts around the U.S. As top athletes sport special colourways of NIKE basketball shoes in game, consumers can find these player edition sneakers exclusively at select House of Hoops locations as early as the following day. The NIKE Kyrie 3 “Luck” – worn by NBA star Kyrie Irving launches today for US $120/£90.61 in limited quantities at the Washington Street House of Hoops in Boston and the House of Hoops Harlem Flagship.

NIKE Pro-Athletes/Leads at Foot Locker
Also as another of the several new elements elevating the consumer experience with NIKE, the company is hiring new experts, specially trained on NIKE in “NIKE Pro Athletes” and “NIKE Pro Leads” roles. These two new, full-time career opportunities were created by the company in partnership with NIKE to drive elevated customer experiences at Foot Locker by offering and sharing an emotional connection to the top NIKE products available in the market.

“At Foot Locker, we are proud to have associates who are so deeply knowledgeable and passionate about all the great premium products we have to offer. These new NIKE Pro Athlete and Lead positions will allow for even more in-depth consumer connections for both Foot Locker and NIKE,”  said Tony Aversa, Vice President of Customer Experience and Sales for Foot Locker North America.