Design Archives | World Branding Forum

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Fresh logo reflects evolution underway in the company Nearly 16 years ago, Autotrader created the online automotive marketplace and began a transformation in the way...

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Branding Design Featured News

Starwood Fuels Innovation with Debut of Starlab in New York’s Garment District

Anisha Kapoor

February 24, 2015July 4, 2023

Starwood Hotels & Resorts Worldwide unveiles Starlab, the company’s new brand innovation studio located in Manhattan’s pioneering Garment District. Design-led with the spirit and agility...

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Branding Design Featured Industry News Technology

IBM Studio Opens in London to Transform the Client Experience

Anisha Kapoor

February 20, 2015July 4, 2023

The Studio will be the hub of IBM Design in London and will host local teams from IBM Interactive Experience, the largest digital agency in...

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Branding Design Featured Industry News Technology

Happy 25th Birthday Adobe Photoshop

Thomas Ng

February 19, 2015July 4, 2023

A Cultural Icon, Photoshop Has Been Shaping the Way We View the World Adobe Photoshop, the imaging software that continues to redefine creativity in the...

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Design Featured Industry News Technology

Monotype and Lippincott Unveil Curated ‘Brands With Heart’ Collection

Thomas Ng

February 18, 2015July 4, 2023

Helps Brands Identify Typefaces that Best Convey Humanistic Qualities Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading provider of typefaces, technology and expertise for creative...

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Branding Design Featured Industry News

Colgate-Palmolive Gets New Global Typeface

Olivia Pearce

November 24, 2014July 4, 2023

London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which tens...

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Branding Design Featured News

HSA Bank Launches Refreshed Brand

Olivia Pearce

October 13, 2014July 4, 2023

HSA Bank, the US financial healthcare solutions company, has unveiled a new look and feel, underscored by the new brand promise, "Own Your Health." HSA...

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Branding Design Featured News

Etihad Airways Unveils New Livery On First A380 Aircraft

Olivia Pearce

September 28, 2014July 4, 2023

Etihad Airways, the national airline of the United Arab Emirates (UAE), has unveiled a stunning new livery design which will be introduced across its fleet....