Campaigns Archives | World Branding Forum

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Coca-Cola channels millions in marketing spending to support Covid-19 relief The Coca-Cola Company, a winner of the World Branding Awards, is using its marketing resources to support...

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John Lewis reopens textiles factory to make gowns for the NHS

Eliza Jane

April 27, 2020April 27, 2020

John Lewis reopens its Lancashire textiles factory to make gowns for the NHS and donates over 20,000 meters of fabric for scrubs John Lewis has...

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Budweiser partners Salvation Army for its”whassup” PSA campaign

Olivia Pearce

April 24, 2020

Budweiser PSA reminds America to check-in and say “whassup” to loved ones during quarantine Budweiser has unveiled a contemporary and timely version of its iconic...

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Airbnb global Frontline Stays programme activates in Mexico

Eliza Jane

April 23, 2020

The Airbnb Frontline stays programme is currently active in Italy, France, Spain, the UK, the Philippines, Malaysia, and the United States The home-stay company, Airbnb,...

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Amazon announces US$10 million grant for Net-Zero Carbon plan

Olivia Pearce

April 23, 2020

Amazon, an e-commerce company, announced a US$10 million/£8 million grant to conserve, restore, and support sustainable forestry, wildlife and nature-based solutions across the Appalachian Mountains,...

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John Lewis and Waitrose launches “Feel Good Friday” campaign

Olivia Pearce

April 23, 2020

This marks the start of The Partnership’s “Feel Good Friday” campaign, designed to bring the nation together in a time of isolation John Lewis and...

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P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...

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Publicis Groupe UK launches Shop Responsibly campaign

Eliza Jane

April 22, 2020

Publicis Groupe UK, a public relations agencies company, has recently partnered with household brands such as L'Oreal, Kellogg, Essity and Reckitt Benckiser, to announce the...

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Just Eat UK donates free meals and £10M support package

Olivia Pearce

April 22, 2020

Over the course of the next month, Just Eat, Uk's online food ordering company, will be delivering free meals to those who are vulnerable or have...

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McDonald’s announces “Thank You Meals” for healthcare workers

Olivia Pearce

April 22, 2020

In appreciation for the healthcare workers, police officers, firefighters and paramedics who are committed to our health and safety, fast-food chain, McDonald’s will offer free...

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TikTok supports UK Health Heroes during Covid-19

Olivia Pearce

April 21, 2020

TikTok announces specific UK commitment that will help the heroic healthcare workers As the fourth week of UK lockdown comes to a close, and the...

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Fifa football shows appreciation and support to healthcare workers

Eliza Jane

April 21, 2020

FIFA has launched a #WeWillWin campaign to appreciate their efforts Fifa, a non-profit football organisation, football stars both past and present have come together to...