Campaigns Archives | World Branding Forum

Read Time:2 Minute, 34 Second

New Balance and Sadio Mané celebrates historical win with a new 'We Got Now' campaign video Global athletic brand New Balance has launched the next...

Read Time:2 Minute, 23 Second

Advertising Campaigns Featured News

Klarna launches a new shoppable entertainment campaign in the US

Eliza Jane

July 1, 2020

Klarna partners LA-based creative agency Mirimar on the “Swedish for smoother shopping” campaign Klarna, the leading global payments provider and shopping service, has announced updates...

Read Time:1 Minute, 57 Second

Campaigns Featured News

Coca-Cola Company pauses all social-media activity in July

Olivia Pearce

July 1, 2020

Coca-cola's action is more broad-based across social media platforms than the #StopHateForProfit boycott – which Coca-Cola has not joined – and is intentionally open-ended for...

Read Time:3 Minute, 0 Second

Campaigns Featured News

Anheuser-Busch supports the American Red Cross blood drive

Olivia Pearce

June 30, 2020June 13, 2023

Anheuser-Busch, sports partners unite to support American Red Cross blood drives across the country In the face of the COVID-19 pandemic, thousands of blood drives...

Read Time:3 Minute, 48 Second

Campaigns Featured News

Sprite gives back to the Black Community with latest partnerships

Olivia Pearce

June 29, 2020

Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation Sprite – which has championed...

Read Time:3 Minute, 21 Second

Campaigns Featured News

McDonald’s USA launches US$500k scholarship for HBCU students

Olivia Pearce

June 29, 2020

On a mission to supporting communities nationwide, McDonald’s strives to be a catalyst of change by funding scholarships, leadership training and dream building McDonald’s USA...

Read Time:2 Minute, 42 Second

Campaigns Featured News

Ben & Jerry’s joins Facebook advertising boycott

Eliza Jane

June 25, 2020

Ben & Jerry's joins The North Face, REI, and Patagonia in the #StopHateForProfit campaign Ice cream brand, Ben & Jerry's, has paused all advertising from...

Read Time:2 Minute, 36 Second

Campaigns Featured News

Diageo launches “Raising the Bar” programme to support pubs and bars

Olivia Pearce

June 24, 2020

Diageo calls on governments to provide long-term recovery packages for the hospitality sector Diageo, the maker of Guinness, has announced a new global programme to...

Read Time:1 Minute, 44 Second

Campaigns Featured News

Coach announces partnership with More Than A Vote organisation

Olivia Pearce

June 24, 2020

Coach partnership with More Than A Vote is grounded in the fashion house's values of inclusion, optimism and authenticity Coach has announced its partnership with...

Read Time:2 Minute, 37 Second

Campaigns Featured News

Coca-cola Company announces a new partnership with Uber Eats

Olivia Pearce

June 23, 2020

Coca-Cola, Uber Eats partner to provide up to 5 million meal to Feeding America Americans can simultaneously support their favourite restaurants and feed the hungry...

Read Time:1 Minute, 30 Second

Advertising Campaigns Featured News

Skippy invites you to Go To Your Skippy Place in its latest ad campaign

Olivia Pearce

June 23, 2020

The Skippy campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and...

Read Time:1 Minute, 2 Second

Campaigns Featured News

Procter & Gamble commemorates Pride Month with Grey New York

Olivia Pearce

June 22, 2020

Grey New York creates "The Pause" with Procter & Gamble to encourage people to #LeadWithLove Procter & Gamble, an American multinational consumer goods corporation, once...