Campaigns Archives | World Branding Forum

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The initiative is part of Mucinex's transformation from a traditional over-the-counter remedy to a health and wellness brand that boldly aims to meet consumer's needs...

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Campaigns Featured News

Tupperware joins the National Park Foundation initiative

Olivia Pearce

October 29, 2020October 29, 2020

Tupperware and the National Park Foundation initiative supports the National Park Service goal to integrate sustainability practices into park operations Tupperware Brands Charitable Foundation, the...

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Campaigns Featured Marketing News

TVS Sport launches a multi-film marketing campaign with Lowe Lintas

Olivia Pearce

October 29, 2020October 29, 2020

The light-hearted campaign emphasises TVS Sport's promise of "Mileage" and dedication to bringing delight to its consumers TVS Sport is one of the popular commuter...

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Campaigns Featured News

Klarna partners Tan France in its latest ‘Clothes love all’ campaign

Eliza Jane

October 29, 2020October 29, 2020

Klarna's campaign explores the idea that prejudice within the industry comes from the people, not the garments, advocating a world where humans are inspired to...

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Campaigns Featured Marketing News

ORBIT Gum’s “Parent Sitter” helps you date whilst living at home

Olivia Pearce

October 28, 2020October 28, 2020

With many young adults living back at home due to the pandemic, ORBIT wants to keep your helicopter parents occupied so you can finally date...

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Campaigns Featured Marketing News

Buchanan’s Blended Scotch Whisky unveils latest marketing campaign

Olivia Pearce

October 28, 2020October 28, 2020

Buchanan's campaign will help feed families, inspire togetherness through a sweepstake with longtime brand partner, J Balvin, and support local bartenders Buchanan's Blended Scotch Whisky...

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Campaigns Featured News

Vans combats mental health and well being concerns around the world

Olivia Pearce

October 27, 2020October 27, 2020

Vans donate US$1m to 10 global charities to combat rising mental health concerns due to global isolation, uniting Vans Family around a shared mission of...

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Campaigns Featured News

Ralph Lauren unveils plans to close the gender gap in fashion

Eliza Jane

October 26, 2020October 26, 2020

Ralph Lauren's roadmap, “Unlocking Gender Parity in Fashion,” offers industry peers step-by-step methods to help achieve gender parity and pay equality at all levels of...

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Campaigns Featured News

Nike’s latest film encourages its consumers to make an impact

Olivia Pearce

October 26, 2020

Nike has partnered Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the...

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Campaigns Featured News

Secret Deodorant keeps women’s hockey afloat during COVID-19

Olivia Pearce

October 23, 2020

Secret leads the charge for equality in Canada’s beloved sport with the largest corporate commitment ever made in North American professional women’s hockey history Secret...

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Campaigns Featured News

Lifebuoy and MullenLowe Group releases their handwashing song

Olivia Pearce

October 23, 2020

Lifebuoy believes that H should no longer be for ‘Hat’ or ‘Horse’ but for ‘Handwashing’ For Global Handwashing Day on Thursday 15 October, MullenLowe Group...

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Campaigns Featured News

Nestlé promotes health benefits for kids drinking water

Olivia Pearce

October 23, 2020

Nestlé's collaboration with AAP provides paediatricians with tools to help educate parents and caregivers Nestlé Waters North America (NWNA) and the American Academy of Pediatrics...