Campaigns Archives | World Branding Forum

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Blue Heaven Cosmetics aims to build a connection with its target group and attempts to re-frame the make-up category Blue Heaven Cosmetics, one of the...

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Campaigns Featured News

Gap introduces Generation Good – forces for good across generations

Olivia Pearce

February 23, 2021

Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for...

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Campaigns Featured News

Pepsi introduces a new global campaign that celebrates culture

Joshua Hughes

February 23, 2021

Pepsi delivers in a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand At a time when...

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Campaigns Featured News

IKEA announces its latest project, H22, in partnership with an entire city

Olivia Pearce

February 23, 2021

The project explores the definition of ‘home’ by developing new living, community and retail ideas co-created between IKEA, the citizens of Helsingborg and other local...

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Campaigns Featured News

Knorr launches its latest global campaign, ‘Eat For Good’

Eliza Jane

February 22, 2021

Knorr's campaign asks viewers to swap one ingredient in their routine meals for nutritious food that is better for the planet Unilever food brand Knorr...

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Campaigns Featured News

The Miami Marlins announces their partnership with Lysol

Olivia Pearce

February 22, 2021

The Miami Marlins step up to the plate with Lysol to strengthen ballpark disinfection protocols The Miami Marlins and RB, the makers of Lysol, have...

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Campaigns Featured News

British Airways announces partnership with the makers of Dettol, RB

Olivia Pearce

February 19, 2021

British Airways partners with RB, the makers of Dettol, as part of its ongoing commitment to help keep customers safe British Airways has announced it...

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Campaigns Featured News

Brewers Collective partners TerraCycle to launch new PPE programme

Olivia Pearce

February 19, 2021June 13, 2023

Anheuser-Busch's partnership promotes proper recycling of personal protective equipment Brewers Collective, the craft business unit of Anheuser-Busch, announced a national partnership with innovative recycling company TerraCycle...

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Branding Campaigns Featured News

Banana Republic furthers its pledge to build a better tomorrow

Olivia Pearce

February 18, 2021

Banana Republic celebrates advocates and allies with a shared commitment to inclusivity and diversity during Black History month Beginning with Black History Month, Banana Republic's...

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Campaigns Featured News

TAZO announces partnership with SZA to fight for climate justice

Eliza Jane

February 18, 2021

The TAZO Tree Corps will launch Spring 2021 and work to help combat climate change in the most impacted communities across the country TAZO brand...

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Campaigns Featured Marketing News

Jameson Irish Whiskey introduces SPTO – St. Patrick’s Time Off

Joshua Hughes

February 18, 2021

Jameson encourages people to keep St. Patrick's Day on the calendar and dedicate more time to safely celebrating it with friends Last year, and for...