Campaigns Archives | World Branding Forum

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Pepsi's "What's Your Walk-Up?" campaign celebrates the intrinsic connection between baseball and music Former Yankees pitcher CC Sabathia knows a thing or two about being...

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Advertising Campaigns Featured News

Jif partners with Ludacris to open listeners’ minds with The Lil Jif Project

Joshua Hughes

August 19, 2021

Jif joins a bigger cultural conversation around the most influential music genre of the 21st century - hip hop In early 2020, Jif peanut butter...

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Campaigns Featured News

Petco Love aims to end deadly preventable diseases in pets

Olivia Pearce

August 18, 2021

Petco Love will provide 1 million vaccines to animal welfare partners to distribute to family pets in need Petco Love is taking action to help...

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Advertising Campaigns Featured News

Knorr Philippines showcases the relationship between nutrition & success

Joshua Hughes

August 17, 2021

Knorr is disseminating information that empowers parents to build healthy eating habits for their kids and diversify their family’s diet Knorr Philippines just launched a...

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Campaigns Featured Marketing News

Ben’s Original unveils its first marketing campaign, “Everyone’s Original”

Joshua Hughes

August 16, 2021August 16, 2021

Ben's Original campaign features real families and the unique ingredients that make each of them original Mars Food has introduced the first Ben's Original global marketing...

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Campaigns Featured News

Guinness Cameroun goes beyond football in #HerHomeAdvantage

Olivia Pearce

August 16, 2021

Guinness Cameroun drives to do more and build support for its national women's team Across its African markets, Guinness has a special partnership with football....

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Advertising Campaigns Featured News

McDonald’s celebrates reuniting and enjoying food together once again

Joshua Hughes

August 13, 2021

McDonald's Canda's feel-good campaign is a memorable musical ode to “fry thieves” everywhere McDonald’s Canada announces the launch of its new Steal My Fries ad...

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Advertising Campaigns Featured News

Bombay Sapphire Gin presents its first major summer campaign

Joshua Hughes

August 10, 2021

Bombay Sapphire shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses Bombay...

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Advertising Campaigns Featured News

Dodge and Sony Pictures unveils it latest spot, “Life Lessons”

Joshua Hughes

August 6, 2021

Dodge spot features Gary Cole, reprising his role as Reese Bobby, imparting "Life Lessons" using the road as his classroom with son Ricky Bobby and...

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Campaigns Featured News

Maserati unveils an anime and street art-inspired campaign

Eliza Jane

August 5, 2021

MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design MullenLowe Singapore has...

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Campaigns Featured Marketing News

Corona and MullenLowe LA playfully taps into a common cultural challenge

Olivia Pearce

August 4, 2021

Corona celebrated the launch of its Hard Seltzer Limonada with an activation on the Las Vegas Strip, where people were asked to order the product...

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Campaigns Featured News

The Fullon Hotels & Resort Taiwan encourages tourism through cycling

Eliza Jane

August 3, 2021August 3, 2021

The Fullon Hotels & Resorts announces plans to encourage domestic and international tourists to explore the island through the means of cycling As the trend...