Campaigns Archives | World Branding Forum

Skechers Performance Retains LA Marathon Sponsorship

March 6, 2017March 6, 2017

As Los Angeles Marathon title sponsor for a second year, Skechers Performance will run its Road to Los Angeles campaign in line with the sporting event....

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Evian Appoints Madison Keys Brand Ambassador

March 3, 2017March 3, 2017

Tennis star, Madison Keys, has been selected by evian to join its Live Young lineup of ambassadors as the brand’s newest spokesperson. Evian has unveiled...

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Betfair Launches Back the Whistleblowers with Arsenal

March 2, 2017March 2, 2017

Betfair has released its latest campaign, Back the Whistleblowers, which features an exclusive partnership with Arsenal Football Club. Online bookmaker, Betfair, has launched its new...

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Six Star Pro Adds Soccer’s Tobin Heath to Elite Roster

February 28, 2017February 28, 2017

Tobin Heath will appear in a Six Star Pro campaign, which combines digital, online, and print media with video and social media content. Sports nutrition brand,...

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Activia Tells Women that They Can with Rebrand

February 21, 2017February 21, 2017

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...

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Subaru of America Creates Intimate Impreza Moments

February 17, 2017February 17, 2017

Subaru of America has developed a creative push in collaboration with Carmichael Lynch to celebrate the debut of the 2017 Impreza. Subaru of America has...

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H&M Loves Coachella Debut Features The Atomics

February 16, 2017February 16, 2017

The new H&M Loves Coachella line debuts in the United States on 23 March, before going global online and at select stores a week later....

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Sony Music Dips into VR with The Chainsmokers

February 14, 2017February 14, 2017

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...

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Cîroc Puts on Party Hat and Lands Alessandra Ambrosio