Campaigns Archives | World Branding Forum

Read Time:1 Minute, 30 Second

New partnership between Ricoh and leading global charity, Alzheimer’s Research, on World Alzheimer's Day The partnership will see Ricoh and Alzheimer’s Research co-produce a number...

Read Time:2 Minute, 6 Second

Campaigns Featured News

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

Olivia Pearce

September 20, 2017June 13, 2023

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together...

Read Time:1 Minute, 34 Second

Campaigns Featured News

Michael Phelps Teams Up With Nulo To Inspire Pet Parents

Joshua Hughes

September 19, 2017

Nulo and Phelps Encourage Pet Parents to Take Back Control of Their Pet's Bowl Nulo Pet Food has launched WE DECIDE, its most expansive pet...

Read Time:3 Minute, 53 Second

Campaigns Featured News Videos

Dove Releases “Meet Diana,” A Film About One Woman’s Journey to Rediscovering Beauty

Olivia Pearce

September 15, 2017

72% of Girls Feel A Tremendous Amount of Pressure to Be Beautiful Dove Real Beauty Productions and Creative Director Shonda Rhimes have teamed up to...

Read Time:1 Minute, 52 Second

Campaigns Featured News Videos

US Ad Council Launches Hurricane Relief PSA Featuring Former Presidents

Anisha Kapoor

September 14, 2017

New TV Ad Directs Viewers to Donate to Aid Victims of Hurricane Harvey and Hurricane Irma To continue to drive support for Hurricane Harvey and...

Read Time:1 Minute, 44 Second

Campaigns Featured News Videos

Audi Returns as Emmy Awards Sponsor with Three New Ads

Olivia Pearce

September 14, 2017

Sponsorship of the awards show marks seventh consecutive year for the brand Audi of America returns for the seventh consecutive year as the official automotive...

Read Time:1 Minute, 4 Second

Campaigns Featured News

Honda Launches #WhatLiesBeyond Video Campaign

Thomas Ng

September 13, 2017

Five-episode series will promote a 2018 model-year announcement American Honda has launched a five-video series intended to drive excitement surrounding the autumn global unveiling of...

Read Time:1 Minute, 29 Second

Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

Read Time:1 Minute, 41 Second

Campaigns Featured News

Dockers Launches Global Creative Platform – “Always On”

Olivia Pearce

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...

Read Time:1 Minute, 7 Second

Campaigns Featured News Videos

Comfort Wants to Know #WhatsYourWaffle Flavour

Joshua Hughes

August 24, 2017August 30, 2017

Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts. Comfort has...

Read Time:1 Minute, 12 Second

Branding Campaigns Featured News

AT&T Dials In with Gabby Douglas for Later Haters

Olivia Pearce

August 17, 2017August 21, 2017

AT&T has introduced a new phase to its Later Haters push, with Gabby Douglas on board to drive the campaign’s #EverdayVacay message. AT&T and youth...

Read Time:1 Minute, 10 Second

Branding Campaigns Featured News

Nestlé Waters Refreshes Pure Life with Global Push

Olivia Pearce

August 2, 2017August 2, 2017

Nestlé Waters North America has created a global campaign to around its Pure Life product portfolio, with a new TVC slated for September. Nestlé Waters...