Campaigns Archives | World Branding Forum

November 21, 2017November 26, 2017

The Calvin Klein group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign Calvin Klein, a wholly owned subsidiary...

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Campaigns Featured News Public Relations

Japan Launches “Muslim Friendly Tohoku” Campaign

November 17, 2017November 21, 2017

The Campaign Seeks to Boost Introduction of "Muslim-Friendly" Hotels and Restaurants in Six Prefectures of Tohoku, and Provide "Omotenashi (Japanese-style Hospitality)" as Competitive as on...

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Barneys New York Announces Collaboration with the Haas Brothers

November 17, 2017November 21, 2017

Barneys New York collaborates with artist duo The Haas Brothers for its world-renowned window displays, immersive in-store experiences, and limited edition merchandise Barneys New York,...

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Campaigns Featured News

HAIG CLUB Launches #LeaveAsYouArrived Campaign with David Beckham

November 14, 2017November 15, 2017

The HAIG CLUB campaign marks the next progressive step in Diageo's determination to bring responsible drinking to the forefront of consumer thinking in innovative and...

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Deep Blue Digital Campaigns with Great Barrier Reef Legacy

November 14, 2017November 15, 2017

Deep Blue Digital comes to the aid of the Great Barrier Reef Legacy's efforts to increase study efforts about severe coral bleaching over the past...

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Philips Launches Global Education Effort for World COPD Day

November 14, 2017November 15, 2017

In collaboration with COPD Foundation and Russell Winwood, the Philips campaign focuses on helping inspire and enable COPD patients to live a better life Ahead...

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Campaigns Featured News

VELCRO Brand Launches “Hang Awesome” Digital Campaign

November 13, 2017November 14, 2017

VELCRO HANGables Removable Wall Fasteners Star Alongside Cast of Characters in New Digital Ad Spots that Celebrate Self Expression and Aim to Create Community of...

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Disney #DreamBigPrincess Photo Campaign Exhibited at UN HQ in New York

November 9, 2017

#DreamBigPrincess photos shared on social media generated 1 million likes and shares in just 5 days, enabling a US $1 million/£760k donation from Disney to...

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ANA Continues Groundbreaking ‘Experience Class’ Campaign

November 9, 2017

Japanese airline ANA demonstrates an ongoing commitment to reaching U.S. audiences with dynamic original content and integrated partnerships – including Scott Eastwood and Steve Aoki...

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GSK Launches Vaccinate For Life Survey Across Five Countries

November 7, 2017

GSK launches Vaccinate for Life campaign to improve awareness of the importance of vaccination throughout life and encourage better discussions between adults and healthcare professionals...

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AHF Launches New Billboard Campaign Highlighting Troubling Statistics