Campaigns Archives | World Branding Forum

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Marks and Spencer Partnering together with Paddington for a family-focused campaign ahead of the release of Paddington 2 This festive season, Marks and Spencer has...

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Campaigns Featured News

The Foundation for a Better Life Pass It On Campaign Spotlights Three Young Women

Olivia Pearce

December 12, 2017December 13, 2017

Young, Confident and Leading Boldly, Malala Yousafzai, Grace VanderWaal, and Sarah Greichen Chosen as Fresh New Faces of Most Successful Public Service Campaign in History...

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Campaigns Featured News

Dell and Lonely Whale Call Cross-Industry Group Against Marine Litter

Olivia Pearce

December 12, 2017December 13, 2017

Consortium of Companies Including General Motors, Trek Bicycle, Herman Miller, Interface, Van de Sant, Humanscale and Bureo to Scale the Use of Ocean-Bound Plastics Convened...

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Campaigns Featured News

Kraft #FamilyGreatly Campaign Highlights Modern Parental Pressure

Olivia Pearce

December 12, 2017December 13, 2017

Kraft unveils brand purpose and spotlights real families in powerful new video Kraft has served families for over 100 years with foods that fit their...

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Campaigns Featured News

Visa Announced Suite of Sensory Branding in Support of its Expansion

Olivia Pearce

December 8, 2017December 9, 2017

The sound of Visa will debut in its global advertising campaign ahead of the Olympic Winter Games PyeongChang 2018 Visa announced a suite of sensory...

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Campaigns Featured News

Crescent Introduces New Brand Identity with New Programme

Olivia Pearce

December 1, 2017June 2, 2023

New identity includes an expansion of the brand that brings five famous hand tool brands together under the Crescent name Crescent, a hand tool brand...

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Campaigns Featured News

Shell Releases New Music Video For Its #makethefuture Campaign

Olivia Pearce

December 1, 2017May 8, 2018

Shell and a band of international stars are unveiling a unique new music video for #makethefuture which spotlights a diverse range of clean energy initiatives...

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Campaigns Featured News

Tommy Hilfiger Announces Autumn 2017 Watch of the Season

Olivia Pearce

November 30, 2017December 3, 2017

The Tommy Hilfiger Autumn 2017 Advertising Campaign Season Watch Embodies Gigi Hadid's Cool and Edgy Attitude Tommy Hilfiger, which is owned by PVH, announces the...

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Branding Campaigns Featured News

M&M’S Releases Iconic Advertisement Sequel

Olivia Pearce

November 29, 2017December 2, 2017

M&M'S Yellow Spokescandy Stars in the Brand's New Global Campaign, Airing in 12 Markets this Christmas Season Every Christmas since 1996, the M&M'S Brand has...

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Campaigns Featured Marketing News

The TCEB targets EU Market with 2018 MICE Marketing Campaign

Olivia Pearce

November 29, 2017December 3, 2017

Thailand as a global Bleisure destination Driven By The TCEB The Thailand Convention and Exhibition Bureau or TCEB, unveiled its latest strategic marketing initiative for...

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Campaigns Featured News

Jennifer Lopez Star of GUESS Jeans Spring 2018 Ad Campaign

Olivia Pearce

November 28, 2017November 29, 2017

The GUESS campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood This Spring 2018, GUESS will introduce actress, singer,...

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Branding Campaigns Featured News

LYCRA Brand Co-Sponsors Upcoming Kingpins Shows

Olivia Pearce

November 28, 2017November 29, 2017

The LYCRA brand teamed up with Who What Wear on a denim promotion featuring 19 denim brands utilising LYCRA dualFX technology INVISTA, owner of the...