Campaigns Archives | World Branding Forum

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Campaign by American Red Cross in partnership with Herbalife to increase awareness for much needed blood donations In its ongoing support of the American Red...

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Campaigns Featured News

Michelob ULTRA Celebrates Father Figures with #UTRADAD Campaign

Olivia Pearce

June 11, 2018

Michelob ULTRA pays tribute to coaches, mentors and others who play the role of #ULTRADAD, and forges new partnership with Up2Us Sports Michelob ULTRA, an...

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Campaigns Featured News

Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports

Olivia Pearce

June 7, 2018June 7, 2018

Diageo Global Travel launches multi-million pound Johnnie Walker marketing campaign in Europe and Scotland's biggest airports As holiday-makers whisk their way through London Heathrow and Edinburgh...

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Campaigns Featured News

Lipton and TripAdvisor Partner on 2018 Route 66 Road Trip Gems

Olivia Pearce

June 5, 2018

Road Trippers invited to experience the best of iconic American highway the weekend of Iced Tea Day with Lipton and TripAdvisor Just as families are...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...

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Campaigns Featured News

Vivo Launches “My Time, My FIFA World Cup” Campaign

Olivia Pearce

May 23, 2018

The new campaign by Vivo inspires everyone to seize the moment on the global stage - the 2018 FIFA World Cup Russia Vivo, an official...

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Campaigns Featured News

Alaska Airlines Goes Strawless in Partnership with Lonely Whale

Olivia Pearce

May 23, 2018

Continuing its commitment to sustainability, Alaska Airlines removes plastic straws and bottled beers, and refills plastic cups instead of replacing them Alaska Airlines and Lonely...

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Campaigns Featured News

National Geographic Launches ‘Planet or Plastic?’ Multiyear Initiative

Olivia Pearce

May 18, 2018

National Geographic asks people to take simple steps to reduce single-use plastic; hosts three-day takeover on social channels featuring Zooey Deschanel As the amount of...

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Campaigns Featured News

Demi Lovato Launches New Summer Capsule Collection With Fabletics

Olivia Pearce

May 17, 2018

The Demi Lovato for Fabletics collection will feature elevated designs made to perform Fabletics unveiled their continued collaboration with Demi Lovato with a fresh Summer 2018...

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Campaigns Featured News

Nestlé Launches Global Initiative to Help Children Lead Healthier Lives

Olivia Pearce

May 16, 2018

'Nestlé for Healthier Kids' to Help 50 Million Children Lead Healthier Lives by 2030 On the United Nations International Day of Families, Nestlé announced its...

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Campaigns Featured News

Visa Returns Zlatan Ibrahimović to the 2018 FIFA World Cup

Olivia Pearce

May 14, 2018June 13, 2023

FIFA Payment Partner Visa Launches Global Marketing Campaign Featuring Football Superstar to Help Fans Defeat Fear of Missing Out this Summer Visa, the Official Payment...

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Campaigns Featured News

Beko Raises a Staggering €1,000,000 in 11 Days for UNICEF

Olivia Pearce

May 14, 2018May 14, 2018

Campaign by Beko Aims to Help Tackle Childhood Obesity with #EatLikeaPro Initiative Home appliances brand, Beko, recently set out on a mission to raise awareness...