Thomas Ng, Author at World Branding Forum

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The recall exercise follows the global announcement of the battery cell issues related to certain Samsung Galaxy Note7 devices. Samsung Electronics America has confirmed that...

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Lenovo Targets Apple Users with Skip the Sevens

Thomas Ng

September 16, 2016September 16, 2016

Squashing the hype around increased display sizes and megapixels, Lenovo has launched a campaign challenging Apple and Samsung users’ idea of innovation. Lenovo has created...

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Wunderman Boosts Digital Strength with Acceleration

Thomas Ng

September 15, 2016September 15, 2016

Wunderman reinforces its ability to deliver data and technology, and extends its offer into end-to-end digital transformation services. Global digital agency, Wunderman, has added premier...

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Energizer Takes Breath of Fresh Hare with Bunnier Side

Thomas Ng

September 14, 2016September 15, 2016

The campaign unlocks opportunities for the Energizer Bunny to engage consumers and create moments authentic to his personality. Energizer has launched a campaign to take...

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Purple and Cisco Team Up for Better Together

Thomas Ng

September 13, 2016September 13, 2016

While the Purple push targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA. UK-based intelligent spaces company,...

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Apple Watch Hermès Launches Fall Collection

Thomas Ng

September 9, 2016September 9, 2016

The Series 2 collection by Hermès incorporates leather bands and designs inspired by the iconic Clipper, Cape Cod and Espace variants. Hermès has introduced Apple...

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Apple Welcomes Global Debut of iPhone 7 and 7 Plus

Thomas Ng

September 8, 2016September 8, 2016

The Apple releases boast enhanced camera systems, stereo speakers, power, and battery performance, among other key features. Apple has unveiled both the iPhone 7 and iPhone...

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Lenovo Reshapes PC Market with Yoga Innovation

Thomas Ng

September 2, 2016September 2, 2016

Lenovo has expanded with the debut its Yoga 910 convertible laptop and Tab 3 Plus Android tablet to meet evolving consumer lifestyles. Lenovo has moved...

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American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...

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Sarah Jessica Parker Asks Stash Fans to #ComeandFindIt

Thomas Ng

August 30, 2016August 30, 2016

Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal. Sarah Jessica Parker...

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Featured News Technology

Aloft Unlocks the First Voice Activated Hotel Room

Thomas Ng

August 25, 2016August 25, 2016

On top of temperature, lighting, music, and concierge control, the Aloft offering lets one to browse the internet, check the weather, and more. Aloft, under Starwood Hotels,...

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Nike Enhances Nike+ Run Club App Capabilities

Thomas Ng

August 23, 2016July 24, 2017

The Nike feature lets athletes cover more ground with an adaptive coaching engine that begins with a runner’s fitness level and goals. Nike has launched an...