Thomas Ng, Author at World Branding Forum

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Visa expands tokenisation partnership with Netflix to improve usability and security around the digital payments experience across the globe. Building on a pilot programme that...

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American Eagle Fits Millennials into What’s Inside

Thomas Ng

October 18, 2018

American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...

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Travelport Lands Air India in Competitive Tender

Thomas Ng

October 15, 2018October 15, 2018

Travelport has been awarded the Air India account after a competitive pitch involving several contenders. The contract begins in November. Travel commerce platform, Travelport, has...

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Pantene Washes Off the Stink of Bad Hair Days

Thomas Ng

October 11, 2018September 18, 2019

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...

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HyperX Adds Dele Alli to Ambassador Lineup

Thomas Ng

October 9, 2018October 9, 2018

HyperX, a division of Kingston Technology, has signed a two-year deal with Dele Alli to feature in the brand’s 2019 marketing campaigns. HyperX has announced...

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KLM Taps Augmented Reality for Messenger Tool

Thomas Ng

October 5, 2018October 6, 2018

KLM has unveiled a virtual baggage check service on Messenger that allows its iPhone-using passengers to check their hand luggage size. KLM has introduced a...

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Apple Adds Fresh Emoji Flavours to iPhone

Thomas Ng

October 3, 2018October 6, 2018

Apple is bringing over 70 new emoji to the iPhone, iPad, Apple Watch, and Mac, with additions across multiple categories for global appeal. Apple has...

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Burger King Gets Techy with Agency of Robots

Thomas Ng

October 2, 2018October 2, 2018

Crafted entirely from artificial intelligence, Burger King has released an ad campaign in tandem with its new business model, Project: AOR. Developing a new creative...

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Featured Technology

Amazon’s Alexa is Now Even Smarter

Thomas Ng

September 21, 2018September 25, 2018

Amazon introduced new Alexa features that help make life even more convenient, safe, and entertaining Alongside a new lineup of Echo devices, Amazon today introduced new Alexa...

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Advertising Featured

Google Keynotes 4th Annual DHL Risk and Resilience Conference

Thomas Ng

September 19, 2018September 25, 2018

DHL will introduce its newest innovation in supply chain risk management: The Resilience360 App At the 4th annual Risk & Resilience Conference, DHL will introduce...

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Featured General Technology

ITC and Huawei Launch Faster Customs, Faster Trade

Thomas Ng

September 17, 2018September 17, 2018

The study was launched by International Trade Centre and Huawei to advance implementation of the World Trade Organisation Facilitation Agreement The International Trade Centre (ITC)...

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Branding Featured

iPhone Xs and iPhone Xs Max Bring The Best Displays to the iPhone

Thomas Ng

September 13, 2018September 25, 2018

Most advanced iPhone ever features a 5.8-Inch and 6.5-Inch All-screen design, with powerful A12 bionic chip and a breakthrough dual camera system Apple today announced...