Thomas Ng, Author at World Branding Forum

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Esports and gaming brand, HyperX, has added German league football player, Marco Reus, to its expanding lineup of global ambassadors. HyperX, the gaming division of...

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Design Featured News

Mvstermind Steps into Style with Dr. Scholl’s

Thomas Ng

February 5, 2019February 5, 2019

For its latest design roll-out, Dr. Scholl’s has partnered with rapper and producer, Mvstermind, to deliver an offering for sneaker enthusiasts. Dr. Scholl’s Shoes continues its...

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Pizza Hut Rewards Families for Big Game Babies

Thomas Ng

January 29, 2019February 12, 2019

In line with its Overdeliver campaign, Pizza Hut will celebrate families having their first baby during the Big Game with a social media push. Pizza...

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Featured News Technology

Hilton Powers Up Netflix in Connected Rooms

Thomas Ng

January 28, 2019January 29, 2019

Hilton and Netflix have partnered to enhance the guest experience by providing them with streaming access to their favourite programmes. Hilton and Netflix have teamed...

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Avocados from Mexico Lands Kristin Chenoweth

Thomas Ng

January 22, 2019February 23, 2019

Avocados from Mexico has signed on television's Kristin Chenoweth as its Super Bowl ambassador and introduces her in its Big Game teaser. In the lead-up...

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Design Featured News

Perry Ellis America Debuts Second Capsule

Thomas Ng

January 21, 2019February 27, 2019

Perry Ellis has organised a second limited-edition reissue of its original collection featuring standout unisex pieces with a nineties aesthetic. Perry Ellis has announced the...

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Wibbitz Points to Video for Gen Z and Millennials

Thomas Ng

January 15, 2019April 24, 2019

Wibbitz has introduced a new study on the difference in preferences, habits, and social video consumption between Gen Z and millennials.

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Design Featured News

Subaru Reveals Revitalised Motorsports Livery

Thomas Ng

January 11, 2019January 29, 2019

A tribute to its storied heritage, Subaru has launched its new blue and gold racing livery for 2019, alongside its updated motorsports branding. Returning to...

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Featured News Technology

Oracle Gains Naming Rights to Giants Ballpark

Thomas Ng

January 10, 2019January 25, 2019

Releasing AT&T from its contract, the San Francisco Giants have signed a deal which hands Oracle the naming rights to its ballpark. Oracle and the...

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Wiivv and Dr. Scholl’s Step Up to 3D Heights

Thomas Ng

January 9, 2019January 25, 2019

Wiivv has joined forces with Dr. Scholl’s to deliver custom 3D-printed insoles to customers within the United States via a smartphone app. Footwear technology provider,...

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Moen Showers Add Voice Assistant Integration

Thomas Ng

January 7, 2019January 8, 2019

The digital shower by Moen now provides enhanced Amazon Alexa capabilities with Apple Homekit and Google Assistant compatibility. North American faucet brand, Moen, has expanded...

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Featured News Technology

British Airways Gets on Board with Virtual Reality

Thomas Ng

December 31, 2018January 4, 2019

British Airways is offering travellers a 360-degree tour of its Club World cabin using virtual reality to showcase what the upgrade features. British Airways will...