Reuters, Author at World Branding Forum

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Oscar-winning director Steve McQueen makes his advert debut for new Burberry fragrance. Saskia O’Donoghue reports Heritage brand Burberry has released its steamiest advert yet. The...

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Advertising Featured News

U.S. Growth Offsets Chinese Jitters at Ad Group WPP

Reuters

August 26, 2015August 26, 2015

By Kate Holton LONDON (Reuters) - Britain's WPP, the world's biggest advertising company, said it was on track to hit its demanding full-year sales target...

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Featured Industry News

BMW Looks At Whether Google’s Alphabet Infringes Trademark Rights

Reuters

August 13, 2015

By Edward Taylor and Eric Auchard FRANKFURT (Reuters) - BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the...

Read Time:5 Minute, 54 Second

Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

Read Time:4 Minute, 6 Second

Featured Industry News

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

Reuters

July 31, 2015

By Julian Linden KUALA LUMPUR (Reuters) - Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming...