Olivia Pearce, Author at World Branding Forum

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New wind farm investment will ensure enough renewable energy to provide for all Mars hospital operations in the US following the expansion of Mars Veterinary...

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Corona and MullenLowe LA playfully taps into a common cultural challenge

Olivia Pearce

August 4, 2021

Corona celebrated the launch of its Hard Seltzer Limonada with an activation on the Las Vegas Strip, where people were asked to order the product...

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Branding Featured News

Nahdi and SDAIA aims to promote a culture of giving in latest initiative

Olivia Pearce

August 3, 2021

“SDAIA” and Nahdi Medical Company ink strategic agreement to support community initiatives within the healthcare sector Nahdi Medical Company, Saudi Arabia’s largest pharmacy retail chain...

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Campaigns Featured News

American Eagle celebrates the timelessness of jeans and optimism

Olivia Pearce

July 30, 2021July 30, 2021

The American Eagle 'Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together...

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Design Featured News

Ralph Lauren introduces RL cooling technology for Team USA

Olivia Pearce

July 26, 2021

Ralph Lauren has unveiled Team USA’s Opening Ceremony Parade Uniform and debuted RL COOLING, a state-of-the-art wearable technology Ralph Lauren has unveiled Team USA’s Opening...

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Campaigns Featured News

The Coca‑Cola Company shows why the Olympic Games are for everyone

Olivia Pearce

July 26, 2021July 26, 2021

The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928 The Coca‑Cola Company and the International Olympic Committee (IOC) are...

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Campaigns Featured News

Gerber commits to carbon neutrality for organic products in 2022

Olivia Pearce

July 23, 2021

Gerber has also committed to carbon neutrality across its baby food portfolio by 2035 Gerber, the early childhood nutrition leader, has announced its Climate Forward...

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Advertising Campaigns Featured News

Macy’s encourages kids and their families to dust off in new campaign

Olivia Pearce

July 23, 2021

Macy's encourages kids and their families to dust off and head back in style after lengthy lockdowns and a disrupted school year This school year,...

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Campaigns Featured News

Always partners girl’s education activist Malala Yousafzai

Olivia Pearce

July 21, 2021

Always teams up with girls’ education advocate Malala Yousafzai, Olympic and professional athletes, and other trailblazing role models to help #KeepHerPlaying Always is teaming up...

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Campaigns Featured News

Chiquita reignites London’s streets with bright branded banana busses

Olivia Pearce

July 14, 2021

Chiquita aims to outshine the dark days of the pandemic cloud, encouraging a re-emergence of positivity and exuberance to uplift locals planning to staycation in...

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Campaigns Featured News

Young Hero launches PRIDE 365 to support LGBTQ+ artists year-round

Olivia Pearce

July 14, 2021July 15, 2021

Young Hero offers a platform for LGBTQ+ artists and brands to join forces and collaborate on creative projects and branded content Creative youth-culture agency and...

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Campaigns Featured News

KFC and Havas Costa Rica helps to preserve an ancient art form

Olivia Pearce

July 13, 2021July 13, 2021

The KFC buckets celebrate ancestral art for the July anniversary of the annexation of the province of Guanacaste to Costa Rica nearly 200 years ago...