Olivia Pearce, Author at World Branding Forum

Bacardi Toasts Sun Angels with Heavenly Rum

December 5, 2018December 6, 2018

Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection. Bacardi has unveiled...

Read Time:1 Minute, 52 Second

Hilton Serves Communities with Recycled Soap

December 4, 2018December 5, 2018

Hilton has renewed its alliance with Clean the World with the addition of two more partner hotels to its global effort featuring recycled soap. Hilton...

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Hallmark Reinvents Season with Paper Wonder

December 3, 2018December 3, 2018

Hallmark has released a new collection of greeting cards called Paper Wonder, which features over 20 designs across five different formats. Hallmark has rolled out...

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Dunkin Scores Saquon Barkley Brand Partnership

November 30, 2018November 30, 2018

Dunkin has landed a deal with New York Giants running back, Saquon Barkley, who will feature in a one-year campaign by the coffee brand. New York...

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Kraft Heinz Reveals Primal Kitchen Acquisition

November 29, 2018November 29, 2018

Kraft Heinz has inked a definitive deal to acquire Primal Kitchen, the makers of condiments, sauces, and dressings, for about $200 million. Kraft Heinz has entered into...

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Wendy’s Adds Bacon and Maple to Chicken

November 28, 2018November 28, 2018

Wendy’s has released a limited-edition sandwich for the holidays which features a blend of maple glaze and Applewood smoked bacon. Wendy’s has debuted its latest...

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Moritz Grossmann Unveils Anniversary Collection

November 27, 2018November 27, 2018

To showcase the release of its new 24-piece watch collection, Moritz Grossmann has created an interactive advent for its holiday auction. Moritz Grossmann will release twenty-four...

Read Time:1 Minute, 31 Second

Avon Rejects Violence and Inspires Change

November 26, 2018November 27, 2018

Avon has rolled out a global campaign titled #EmbraceTheChange to put an end to violence against women and girls all across the world. Avon has introduced a...

Read Time:1 Minute, 39 Second

British Airways Sweetens American Travel Deal

November 23, 2018November 23, 2018

British Airways and American Airlines are teaming up to offer travellers new routes from London to several cities across the United States. In tandem with...

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Yankee and Gwen Stefani Brighten the Season

November 22, 2018November 22, 2018

Yankee Candle has partnered with recording artiste, Gwen Stefani, to inspire holiday excitement and introduce fans to #TheGwenCandle. Yankee Candle has teamed up with Gwen...

Read Time:1 Minute, 8 Second

Zyppah Passes Ambassador Title to Shaq O’Neal