Olivia Pearce, Author at World Branding Forum

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LVMH Maisons are also supporting actions to mitigate the social and economic impact of Covid-19 As the Covid-19 crisis continues in numerous regions around the...

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Branding Featured News

SpiderTech advocates against Covid-19 with latest tips and developments

Olivia Pearce

April 30, 2020

SpiderTech introduced Face Protection Strips that acts as a barrier between the user's face and their mask or eyewear to prevent skin abrasions It's been...

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Porsche donates 1.3 million euros to Stuttgart’s hospitals amid pandemic

Olivia Pearce

April 29, 2020

Whilst hospitals and their staff are working hard to ensure the medical care of people during the current coronavirus crisis, Porsche is supporting the Klinikum...

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Campaigns Featured News

Cameo partners Tequila Don Julio for ‘It’s Cinco Somewhere’ programme

Olivia Pearce

April 29, 2020

Cameo partners with Tequila Don Julio on 'It's Cinco Somewhere,' a virtual Cinco de Mayo programme in celebration of the bar and restaurant community Whilst...

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Campaigns Featured News

Thai Airways launches ROP campaign with Wunderman Thompson

Olivia Pearce

April 27, 2020

Thai Airways International Public Company Limited, a winner of the World Branding Awards, collaborated with Wunderman Thompson to launch the “Thai Stay Home Miles Exchange”...

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Branding Featured News

Hershey announces its commitment to production of disposable facemasks

Olivia Pearce

April 27, 2020

The Hershey Company has announced that it is committing US$1 million/£803k to acquire, install and staff a new manufacturing line dedicated to the production of...

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Campaigns Featured News

Coca-Cola goes dark to redeploy ad spending to supply healthcare workers

Olivia Pearce

April 27, 2020April 27, 2020

Coca-Cola channels millions in marketing spending to support Covid-19 relief The Coca-Cola Company, a winner of the World Branding Awards, is using its marketing resources to support...

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Campaigns Featured News

Budweiser partners Salvation Army for its”whassup” PSA campaign

Olivia Pearce

April 24, 2020

Budweiser PSA reminds America to check-in and say “whassup” to loved ones during quarantine Budweiser has unveiled a contemporary and timely version of its iconic...

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Branding Featured News

L’Occitane Group joins ‘One Planet Business for Biodiversity’ coalition

Olivia Pearce

April 24, 2020

L'Occitane Group partners like-minded companies to integrate biodiversity even further into its strategies and business models L’Occitane Group, a global manufacturer and distributor of natural...

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Campaigns Featured News

Amazon announces US$10 million grant for Net-Zero Carbon plan

Olivia Pearce

April 23, 2020

Amazon, an e-commerce company, announced a US$10 million/£8 million grant to conserve, restore, and support sustainable forestry, wildlife and nature-based solutions across the Appalachian Mountains,...

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Campaigns Featured News

John Lewis and Waitrose launches “Feel Good Friday” campaign

Olivia Pearce

April 23, 2020

This marks the start of The Partnership’s “Feel Good Friday” campaign, designed to bring the nation together in a time of isolation John Lewis and...

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Campaigns Featured News

P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...