Olivia Pearce, Author at World Branding Forum

Read Time:1 Minute, 35 Second

In recognition of National Foster Care Month and National Bike Month in May, Honeycomb cereal announced a US$50k/£40.6k donation to Together We Rise, a national...

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Campaigns Featured News

Elizabeth Mott company launches Keep Makeup Artists Working campaign

Olivia Pearce

May 12, 2020May 12, 2020

Elizabeth Mott company is dedicating US$10k to support 50 makeup artists who have been affected by COVID-19 to work virtually Elizabeth Mott, a Korean beauty-inspired,...

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Branding Featured News

Coca-Cola supports Red Cross and Red Crescent teams around the world

Olivia Pearce

May 12, 2020May 12, 2020

The Coca-Cola system and The Coca-Cola Foundation are pledging more than US$100 million/£81 million to support COVID-19 relief efforts around the world, channelling funds to...

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Campaigns Featured News

TikTok teams up with Tiana Kocher to benefit the Philippine Red Cross

Olivia Pearce

May 11, 2020

TikTok and Tiana Kocher's #DontTripChallenge campaign benefits Philippine Red Cross and The American Red Cross in the battle against COVID-19 Recording artist Tiana Kocher has...

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Campaigns Featured News

Kellogg Mission Tiger campaign features Shaq and Candace Parker

Olivia Pearce

May 11, 2020

Kellogg Mission Tiger donation will provide safe court, equipment and more to help kids play when sports return What started as a simple video conference...

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Campaigns Featured News

Angel Soft brand provides financial aid to families impacted by Covid-19

Olivia Pearce

May 7, 2020

The Angel Soft brand is pledging its support to help families across the country affected by the novel COVID-19 pandemic. The mainstream bath tissue brand...

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Campaigns Featured News

Just Eat features Snoop Dogg in “Did Somebody Just Eat” campaign

Olivia Pearce

May 6, 2020

Just Eat, a global marketplace for online food delivery is proud to introduce the next chapter of its global brand platform, “Did Somebody Say Just...

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Branding Featured Marketing News

Flow Alkaline Spring Water find investors in musicians and top athletes

Olivia Pearce

May 6, 2020

US$45 million provides Flow with long-term capital and support for continued growth, sustainability efforts and innovation as it establishes the brand as the next generation's...

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Advertising Campaigns Featured News

Epson sponsors #FastFotoSweepstakes to honour moms for Mother’s Day

Olivia Pearce

May 5, 2020

Epson partners Shaquille and Lucille O'Neal in Epson's 'Preserve What's Priceless' campaign As Mother's Day approaches, Epson is sponsoring a social media #FastFotoSweepstakes to honour...

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Campaigns Featured News

JanSport announces new campaign for Mental Health Awareness month

Olivia Pearce

May 5, 2020

JanSport launches Lighten The Load campaign during Mental Health Awareness month JanSport, a backpacking company, has announced the launch of its #LightenTheLoad campaign with a...

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Campaigns Featured News

Emergen-C launches Emerge Our Best campaign with Americares

Olivia Pearce

May 5, 2020May 5, 2020

Emergen-C "Emerge Our Best" campaign is set to help provide supplies and support for frontline health workers Emergen-C, a vitamin supplement, has announced the launch...

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Campaigns Featured News

Mucinex partners Noma Bar for latest Be A #BoringHero campaign

Olivia Pearce

May 4, 2020

Mucinex and McCann and McCann Health New York partners with award-winning illustrator Noma Bar As May begins, more than half of states are lifting stay-at-home...