Olivia Pearce, Author at World Branding Forum

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Schick Xtreme head-shaving mobile game designed to generate donations to fight childhood cancers from your couch Introducing Shave The Day, a head-shaving mobile game where...

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Branding Featured News

American Greetings partnership with Dolly Parton unveils first SmashUp

Olivia Pearce

May 20, 2020

American Greetings and Dolly Parton collaborate on custom versions of "Birthday Time" In a timely and one-of-a-kind collaboration, American Greetings, a greeting card company, and...

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Campaigns Featured News

Baskin-Robbins announces “Pint-Sized Heroes” charitable programme

Olivia Pearce

May 19, 2020

Baskin-Robbins "Pint-Sized Heroes" programme proves you don't have to be a grown-up to step up All across America, there are young people making big differences...

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Campaigns Featured News

Stacy’s Pita Chips mentorship programme returns to help more women rise

Olivia Pearce

May 18, 2020

Stacy's Rise Project, the grant and mentorship programme created by Stacy's Pita Chips, a US$15bn/£12.3bn convenient foods division of PepsiCo, Inc., to advance female founders,...

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Coca-Cola partners #BeApp to livestream performances from 100 artists

Olivia Pearce

May 18, 2020

With concerts and festivals on hold for the foreseeable future, the Coca-Cola company, a winner of the World Branding Awards, is doing its part to keep live music alive...

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Campaigns Featured News

John Lewis Partnership announces £1.4m donation to local charities

Olivia Pearce

May 18, 2020

John Lewis Partnership announces £1.4m donation to local charities and designs mugs to raise funds in aid of NHS charities together The John Lewis Partnership...

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Campaigns Featured News Technology

Pedigree launches virtual pet adoption with “Dogs On Zoom” campaign

Olivia Pearce

May 15, 2020May 20, 2020

Pedigree brand's "Dogs on Zoom" campaign promotes pet adoption whilst ensuring the safety of shelter workers and prospective pet parents Winner of the 2019 World...

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Branding Featured News Social Media

Budweiser launches “Budweiser Rewind” an interactive live music series

Olivia Pearce

May 15, 2020

Budweiser invites everyone to Kickback to their favourite hits with Livestream music series "Budweiser Rewind" Budweiser is bringing the music you love, with stories you’ve...

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Branding Featured News

Uncle Bud’s announces Jane Fonda as its newest ambassador

Olivia Pearce

May 14, 2020May 14, 2020

Uncle Bud's, one of the fastest-growing hemp and CBD brands in the United States, has announced that they have named Academy Award-winning actress, producer, author...

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Campaigns Featured News

New Balance and its athletes donate footwear to medical workers

Olivia Pearce

May 14, 2020

New Balance, a sports apparel brand, recently announced that it is teaming up with its athletes, including Milos Raonic, Sydney McLaughlin, Dejounte Murray, Rose Lavelle,...

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Branding Featured News

Post Malone announces the latest Maison No. 9 with Global Brand Equities

Olivia Pearce

May 14, 2020May 20, 2020

The French rosé, Maison No.9, represents Post Malone first owned and operated alcohol project Grammy-nominated, multi-Platinum recording artist, Post Malone, announces his latest creation, Maison...