Olivia Pearce, Author at World Branding Forum

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The '25 Years in 25 Seconds' spot highlights MLS as the League for a new North America and celebrates the growth of the soccer movement...

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Campaigns Featured News

Aguila Beer honours the golden liquid with ‘The Official Flag of Beer’

Olivia Pearce

August 10, 2020

ABInBev’s Aguila Beer creates ‘The Official Flag of Beer’ with MullenLowe SSP3 to celebrate International Beer Day To celebrate International Beer Day, ABInBev’s Aguila Beer,...

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Campaigns Featured News

John Lewis and Waitrose raises funds for NHS charities together

Olivia Pearce

August 10, 2020

John Lewis and Waitrose announces the sale of more brand owned products to raise funds for NHS charities together John Lewis and Waitrose have recently...

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Design Featured News

PUMA continues to craft kits through the lens of culture

Olivia Pearce

August 7, 2020

PUMA pays tribute to Manchester's historic Castlefield and Bridgewater canal with the new Manchester City Away kit Sports company PUMA has unveiled the new Manchester...

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Campaigns Featured News

Nike releases its third film, “You Can’t Stop Us”, for its global campaign

Olivia Pearce

August 7, 2020

Nike's campaign features a collective of everyday and elite athletes, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo,...

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Advertising Campaigns Featured News

Peroni Nastro Azzuro invites UK to embrace the Italian spirit

Olivia Pearce

August 7, 2020

Peroni Nastro Azzurro's 'Walk With Us' global ad campaign reflects the heart of Italian culture as doors to UK pubs, bars and restaurants begin to...

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Campaigns Featured News

John Lewis rolls out a new progressive engagement programme

Olivia Pearce

August 6, 2020August 6, 2020

John Lewis & Partners offers its 'Better Jobs' programme to all UK suppliers to help create more rewarding jobs for the people who make its...

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Branding Design Featured News

Fabletics teams up with Madelaine Petsch in its latest activewear collection

Olivia Pearce

August 6, 2020

Fabletics partners with Riverdale star Madelaine Petsch for the brand's most fashion-forward collaboration yet Fabletics, an activewear brand, is thrilled to team up with Madelaine...

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Advertising Branding Featured News

Coca-Cola introduces its first sip of Coca-Cola with Coffee

Olivia Pearce

August 5, 2020

Coca-Cola With Coffee is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an...

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Campaigns Featured News

AXE helps teens “Smell Ready” for an unpredictable dating scene

Olivia Pearce

August 4, 2020

Axe has recruited Russell Westbrook and a crew of 10+ creators to produce their own takes on "Smell Ready" AXE bodyspray brand is stepping in...

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Branding Featured News

Unilever and Algenuity partner to explore use of microalgae protein

Olivia Pearce

August 3, 2020August 3, 2020

The partnership delves into the huge potential microalgae bring in innovating future foods for Unilever’s plant-based portfolio Unilever and biotech start-up Algenuity have announced a...

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Featured Marketing News

Asics releases its revolutionary face cover for runners

Olivia Pearce

August 3, 2020

The Asics Runners Face Cover has been designed by the Asics Institute of Sport Science specifically for runners with performance, comfort, and protection at the...