Olivia Pearce, Author at World Branding Forum

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Nike and Wieden + Kennedy film highlights how the Williams sisters have not only changed the sport of tennis but lifted each other up at...

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Branding Featured News

Heineken announces its achievement in 100% green energy

Olivia Pearce

September 2, 2020

In addition to scaling up green electricity and biogas, HEINEKEN is taking further sustainable steps in the field of packaging materials and logistics processes With...

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Campaigns Featured News

Banana Republic partners Delivering Good and Rock the Vote

Olivia Pearce

September 2, 2020

Banana Republic is working alongside Delivering Good and Rock the Vote to advocate for one another, lift each other, and be the change Banana Republic...

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Campaigns Featured News

Unilever to eliminate fossil fuels in cleaning products by 2030

Olivia Pearce

September 2, 2020

Unilever calls on other businesses to adopt new ‘Carbon Rainbow’ approach to transition to renewable and recycled carbon sources from plant, air, marine sources, and...

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Featured Marketing News

Selena Gomez launches her first beauty line, Rare Beauty

Olivia Pearce

September 1, 2020

Selena Gomez's beauty brand will donate one per cent of all product sales toward the Rare Impact Fund to support mental health services Rare Beauty,...

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Advertising Campaigns Featured News

Coors Lights unveils its latest ad campaign, “Made To Chill”

Olivia Pearce

September 1, 2020

The Coors Light "Made To Chill" ad campaign, created by DDB and directed by Noam Murro highlights the sweepstakes and encourages people to celebrate the...

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Campaigns Featured News

Coca-Cola Company donates US$1.5M to the NRAEF

Olivia Pearce

August 28, 2020

The Coca-Cola Company commits to preparing the next generation of restaurant leaders for meaningful jobs and careers in the restaurant and foodservice industry The National...

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Featured Marketing News

Kelloggs brings Minecraft video game to the breakfast table

Olivia Pearce

August 28, 2020

New Kelloggs Minecraft creeper crunch cereal brings beloved video game to the breakfast table Minecraft players know and love the limitless possibilities of building, mining...

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Design Featured News

PUMA features Manchester’s music and fashion culture in City’s latest kit

Olivia Pearce

August 27, 2020

The new jersey echoes the Home Kit and Away Kit with further inspiration taken from the city of Manchester and its history, as PUMA continues...

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Campaigns Featured News

Coca-Cola announces partnership with the Social Windows project

Olivia Pearce

August 27, 2020August 27, 2020

The Social Windows initiative is part of the Coca-Cola #OpenLikeNeverBefore creative platform to support hard-hit hotels, cafes and restaurants reopening after a long hiatus Coca-Cola...

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Campaigns Featured News

Vegemite invites its consumers to cover its Happy Little Vegemites jingle

Olivia Pearce

August 26, 2020

In a time when we need to be reminded more than ever of the brighter side of life, Vegemite is putting the call out to...

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Branding Featured News

Kimberly-Clark announces its partnership with the US Plastics Pact

Olivia Pearce

August 26, 2020August 26, 2020

Kimberly-Clark commits to addressing the social and environmental challenges of the next decade with commitments to improve the lives and wellbeing of one billion people...