Olivia Pearce, Author at World Branding Forum

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Lee introduces a reimagined assortment for a new generation Lee, the iconic apparel brand known for its timeless denim style and innovative apparel, has announced...

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Branding Featured News

Porsche sponsors Borussia Mönchengladbach’s young footballers

Olivia Pearce

September 16, 2020

Porsche is committing itself in a sustainable way for society and is taking on responsibility, especially for adolescents As part of its expanding commitment to...

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Campaigns Featured News

DKNY launches its Fall 2020 #DKNYSTATEOFMIND campaign

Olivia Pearce

September 16, 2020

DKNY's campaign lauds the spoken word, championing its ability to incite transformation, encourage positivity, and connect like-minded individuals from across the globe The wise know:...

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Branding Featured News

Vitafusion announces the addition of Tiffany Haddish to its team

Olivia Pearce

September 15, 2020

Haddish joins Vitafusion in highlighting the importance of holistic wellness and a happy, healthy lifestyle and the significance of equal access to nutritious food choices...

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Advertising Campaigns Featured News

Head & Shoulders unveils its Take It Up To 100 campaign

Olivia Pearce

September 15, 2020

Patrick Mahomes and Troy Polamalu Are Back with Head & Shoulders to Take It Up to 100 Head & Shoulders, the official shampoo of the...

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Campaigns Featured General News

Perrier announces its latest collaboration with Takashi Murakami

Olivia Pearce

September 15, 2020

The collaboration is inspired by the pop and colourful universe of the artist and the creative and pioneering spirit of Perrier Perrier Carbonated Mineral Water,...

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Campaigns Featured News

Butterfinger introduces BFI with Halloween just around the corner

Olivia Pearce

September 15, 2020

The new campaign launches with a Halloween promotion encouraging Butterfinger thieves (aka parents) to turn themselves into the "BFI" for a cash reward Butterfinger, the...

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Branding Featured News

PUMA announces long-term partnership with footballer, Neymar Jr

Olivia Pearce

September 14, 2020

Neymar Jr will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired...

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Nestlé boosts sustainable agriculture and production in China

Olivia Pearce

September 14, 2020

Nestlé continues to focus on making its Shuangcheng facilities even more sustainable and efficient, introducing new energy-saving programmes and replacing some equipment with state-of-the-art technologies...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

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Branding Featured News

McDonald’s and Travis Scott highly anticipated partnership launches

Olivia Pearce

September 11, 2020

Multi-tier collaboration features a capsule merch collection, McDonald's crew apparel, TV commercial, and Travis Scott's signature order in restaurants at participating McDonald's locations nationwide With...

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Branding Featured News

Bud lights partners NFL and Twitter for its first virtual fan experience

Olivia Pearce

September 10, 2020September 10, 2020

Bud light's showtime cam allows players to showcase their personalities and enables fans to glimpse into who they are under their helmets Just in time...