Olivia Pearce, Author at World Branding Forum

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Fastrack's film conceived by Lowe Lintas Bangalore is a youthful, high-fashion interpretation of what it means to be a Diva among Gen Z It shows...

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Branding Featured News

Purina launches world-first recyclable flexible pouch for wet pet food

Olivia Pearce

September 30, 2020

Purina is introducing the first mono-material retort pouch in the pet food industry, leading in pet food packaging innovation Purina has launched a first-of-its-kind recyclable...

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Design Featured News

Reebok partners Boston Farm to offer first plant-based performance shoe

Olivia Pearce

September 30, 2020

Reebok joins top seed in industry pursuit to reduce petroleum-based plastics Reebok, fitness company is partnering with Boston-area based Siena Farms, to launch Forever Floatride...

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Branding Design Featured News

Ecosse Sports rebrands as Sportex with help from Designhouse

Olivia Pearce

September 29, 2020

Ecosse Sports rebranding as Sportex complements the company's unique recycling service for old artificial sports surfaces with its name derived from ‘sports’ and ‘texture’ and...

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Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

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Campaigns Featured News

Dettol protects the return of cricket in four year global partnership

Olivia Pearce

September 29, 2020September 29, 2020

Dettol helps inspire and reinforce new hygiene behaviour changes in the next generation of Australians, both through community cricket and Dettol’s Healthy Habits school programme...

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Campaigns Featured Marketing News

Duke’s Mayonnaise announces the launch of its new brand campaign

Olivia Pearce

September 29, 2020

The new campaign celebrates Duke's beloved mayo, iconic southern roots, and passionate fan base Duke's Mayonnaise is launching a new brand campaign called, Duke's. It's...

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Campaigns Featured Marketing News

Acura launches its latest campaign for the all-new 2021 TLX sports sedan

Olivia Pearce

September 28, 2020

The 2021 Acura TLX campaign launches "Break the Silence" cinematic short film-style spot with MullenLowe LA The new marketing campaign for the all-new 2021 Acura...

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Design Featured News

PUMA unleashes the fastest shoes with Lewis Hamilton

Olivia Pearce

September 25, 2020March 16, 2023

PUMA is the Official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport Global sports company PUMA unleashes...

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Campaigns Featured News

Kenzo announces partnership with World Wide Fund for Nature (WWF)

Olivia Pearce

September 25, 2020

By working closely with governments, communities and conservation partners, Kenzo's initiative aims to double the number of tigers in the wild by 2022, the next...

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Campaigns Featured News

ASICS pursues 100% renewable energy with RE100

Olivia Pearce

September 24, 2020September 24, 2020

ASICS aims to achieve a goal of reducing greenhouse gas emissions at business locations by 38% from 2015 levels by 2030 ASICS is pleased to...

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Design Featured News

IKEA explores Zandra Rhodes vibrant style and patterns in a home context

Olivia Pearce

September 24, 2020

IKEA launches KARISMATISK, a collaboration with Zandra Rhodes to add fun, energy and drama to your home Together with Zandra Rhodes, the British pattern and...