Olivia Pearce, Author at World Branding Forum

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The store is part of IKEA’s aim to develop a circular and profitable business model for the future IKEA takes a step forward in its...

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Kohl’s inspires customers to Give With All Your Heart

Olivia Pearce

November 5, 2020

Kohl’s encourages customers to celebrate their everyday heroes — the family, friends, neighbours, and communities that make a difference in their lives all year round...

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Campaigns Featured News

Pampers donates preemie diapers for Prematurity Awareness Month

Olivia Pearce

November 4, 2020

Pampers partners the Canadian Premature Babies Foundation and Jessi Cruickshank to donate diapers to Canada’s most vulnerable babies through #PampersForPreemies campaign Each year in Canada...

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Campaigns Featured News

John Lewis Partnership to unveil a Christmas campaign like never before

Olivia Pearce

November 2, 2020

John Lewis and Waitrose to partner with FareShare and Home-Start for its Christmas campaign As the nation prepares to enter one of the most uncertain...

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Campaigns Featured News

Pepsi and Detroit Lions wishes its fan Happy Golladays

Olivia Pearce

October 30, 2020October 30, 2020

Pepsi is launching "Happy Golladays' - a campaign that proves nothing is more celebratory than football, over-the-top holiday threads and epic eats Detroit is home...

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Campaigns Featured News

Mucinex keeps the Halloween spirit alive whilst at home

Olivia Pearce

October 29, 2020October 29, 2020

The initiative is part of Mucinex's transformation from a traditional over-the-counter remedy to a health and wellness brand that boldly aims to meet consumer's needs...

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Campaigns Featured News

Tupperware joins the National Park Foundation initiative

Olivia Pearce

October 29, 2020October 29, 2020

Tupperware and the National Park Foundation initiative supports the National Park Service goal to integrate sustainability practices into park operations Tupperware Brands Charitable Foundation, the...

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Campaigns Featured Marketing News

TVS Sport launches a multi-film marketing campaign with Lowe Lintas

Olivia Pearce

October 29, 2020October 29, 2020

The light-hearted campaign emphasises TVS Sport's promise of "Mileage" and dedication to bringing delight to its consumers TVS Sport is one of the popular commuter...

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ORBIT Gum’s “Parent Sitter” helps you date whilst living at home

Olivia Pearce

October 28, 2020October 28, 2020

With many young adults living back at home due to the pandemic, ORBIT wants to keep your helicopter parents occupied so you can finally date...

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Buchanan’s Blended Scotch Whisky unveils latest marketing campaign

Olivia Pearce

October 28, 2020October 28, 2020

Buchanan's campaign will help feed families, inspire togetherness through a sweepstake with longtime brand partner, J Balvin, and support local bartenders Buchanan's Blended Scotch Whisky...

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McDonald’s partners FareShare to fund 1 million meals for UK families

Olivia Pearce

October 27, 2020October 27, 2020

The funding from McDonald’s will enable FareShare to redistribute food to families who need it most in the coming weeks McDonald’s UK has announced a...

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Campaigns Featured News

Vans combats mental health and well being concerns around the world

Olivia Pearce

October 27, 2020October 27, 2020

Vans donate US$1m to 10 global charities to combat rising mental health concerns due to global isolation, uniting Vans Family around a shared mission of...