Olivia Pearce, Author at World Branding Forum

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The sponsorship boosts New Balance’s presence in J League, fulfilling part of its growth plans for football across the continent New Balance and FC Tokyo...

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Campaigns Featured News

Pepsi gives back to New York City Bodegas and shoppers

Olivia Pearce

December 14, 2020December 14, 2020

Pepsi enlists Desus & Mero to help surprise local Bronx bodega owner with financial support to cover 2021 rent; gifts cash to bodega owners and...

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Campaigns Featured News

Nestlé accelerates climate action with the Exponential Roadmap Initiative

Olivia Pearce

December 11, 2020December 11, 2020

Nestlé is set to work with its 150,000 suppliers to reach net-zero emissions, focusing on the 30,000 companies that supply it with raw and packaging...

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Branding Campaigns Featured News

Jane Walker by Johnnie Walker celebrates women breaking boundaries

Olivia Pearce

December 11, 2020December 11, 2020

Jane Walker's campaign will highlight and fund women-owned businesses through a partnership with IFundWomen On 10 December, Human Rights Day, a day that observes the...

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Campaigns Featured News

Crest launches “12 Days of Crest Smiles” holiday initiative

Olivia Pearce

December 11, 2020December 11, 2020

Crest holiday initiative gives the gift of a smile to people and communities who need it most The disparity of dental care in underserved communities...

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Campaigns Featured Marketing News

Olay Body partners Olympic Snowboarder Jamie Anderson

Olivia Pearce

December 10, 2020

Olay Body partners Jamie Anderson to celebrate the journeys of fearless women that brave the harshest winter conditions every day Ahead of the cold winter...

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Campaigns Featured News

Tropicana helps parents find a moment of brightness with a Mimosa

Olivia Pearce

December 10, 2020

Tropicana helps parents find a moment of brightness by creating incognito mini-fridges filled with the makings for mimosas, to provide parents with the ultimate "Mimoment"...

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Campaigns Featured News

Yankee Candle keeps the magic alive with the Official Santa Cam

Olivia Pearce

December 9, 2020

Yankee Candle's virtual experience opens the doors to Saint Nick's life at the North Pole, giving families everywhere a sneak peek into his magical workshop...

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Campaigns Featured News

Coca-Cola partners Global Citizen to drive sustainable change

Olivia Pearce

December 8, 2020

The Coca-Cola Company and Global Citizen partner to drive action, empowerment, and education The Coca-Cola Company is partnering with Global Citizen in 2021 to drive...

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Branding Featured News

IKEA turns the final page of its 70-year iconic catalogue

Olivia Pearce

December 8, 2020

IKEA becomes more digital and accessible whilst embracing new ways to connect with more people The IKEA Catalogue has a phenomenal 70-year legacy. Over the...

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Branding Featured News

McDonald’s launches its newest hamburger, Big Good

Olivia Pearce

December 7, 2020

McDonald's Big Good feeds hungry Spaniards and helps the agricultural sector face the crisis provoked by COVID-19 Big Good is a new hamburger from McDonald’s....

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Campaigns Featured News

LEGO Group announces new carbon emission reduction goal

Olivia Pearce

December 7, 2020

The LEGO Group commits to a new carbon emission reduction target in line with the Paris Agreement’s most ambitious 1.5°C trajectory The LEGO Group has...