Olivia Pearce, Author at World Branding Forum

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Yum China steps up efforts to provide sustainable options for consumers Yum China Holdings, Inc. announced that it has launched a series of plastic reduction...

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Campaigns Featured News

Always teams up with Olympic Gymnast to support girls in sports

Olivia Pearce

January 6, 2021

Always shares practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie to girls...

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Campaigns Featured News

IKEA launches ‘Fortune Favours the Frugal’ sustainability campaign

Olivia Pearce

January 5, 2021January 5, 2021

IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...

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Campaigns Featured Marketing News

Toyota celebrates life’s spontaneous moments in latest campaign

Olivia Pearce

January 5, 2021January 5, 2021

Toyota's "The Sienna Life" campaign encourages viewers to discover a new appreciation for life's special moments, large or small The adventurous life awaits! "The Sienna...

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Campaigns Featured News

Mtn Dew partners Burton Snowboards to promote a sustainable future

Olivia Pearce

January 4, 2021

Mtn Dew supports Protect Our Winters with a donation on behalf of pro snowboarder Danny Davis Mtn Dew and Burton Snowboards unite to announce, One...

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Branding Featured News

John Lewis Partnership rolls out NHS rapid Covid-19 test and trace

Olivia Pearce

December 29, 2020December 29, 2020

John Lewis Partnership becomes one of the first UK businesses to toll out NHS Covid-19 testing The John Lewis Partnership has become one of the...

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Branding Featured News

Kontoor brand announces launch of Wrangler brand in China

Olivia Pearce

December 18, 2020

The further globalisation of the Wrangler brand illustrates Kontoor’s commitment to accelerating brand growth through new distribution channels and geographies Kontoor Brands, Inc., a global...

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Campaigns Featured News Technology

SimpliSafe and MullenLowe US launches its Social Distancing Sweater

Olivia Pearce

December 17, 2020

SimpliSafe's tech-enabled holiday sweater is a prototype with integrated motion sensors that sound the alarm when friends and family (or strangers) get within six feet...

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Campaigns Featured News

Domino’s commits more than US$9.6 million to frontline worker bonuses

Olivia Pearce

December 17, 2020December 17, 2020

Domino's gives more that 11,500 company-owned stores and supply chain hourly team members and drivers will receive a special bonus in December Domino's Pizza Inc.,...

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Campaigns Featured News

Estrella Jalisco partners America Ferrera to spread light and cheer

Olivia Pearce

December 16, 2020December 16, 2020

Estrella Jalisco is on a mission to spread brightness and colour, commits to giving free lights & paying the electric bills for families across the country...

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Advertising Campaigns Featured News

Corona beer delivers a little slice of paradise to folks in Corona Del Mar

Olivia Pearce

December 16, 2020December 16, 2020

Corona marks the 30th anniversary of its iconic "O'Tannenpalm" Christmas ad This year marks 30 years since Corona beer debuted its iconic “O’Tannenpalm” TV commercial...

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Campaigns Featured News

Johnnie Walker launches vision to plant one million trees in Scotland

Olivia Pearce

December 15, 2020December 15, 2020

As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch Whisky Johnnie...