Olivia Pearce, Author at World Branding Forum

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By 2025, Nescafé expects to have 100% responsibly sourced coffee, tracing it back to an identified farmer group Nescafé is one of the world's most...

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Campaigns Featured News

Wall’s calls for happiness to become the true measure of social progress

Olivia Pearce

January 26, 2021

New manifesto from Wall's suggests happiness lies in social connections and communities whilst also calling for happiness to become a recognised marker of social progress...

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Campaigns Featured News

DoorDash launches a new multi-platform marketing campaign

Olivia Pearce

January 25, 2021

DoorDash's campaign spotlights expanded offerings beyond food and celebrates local communities DoorDash, the nation's on-demand local logistics platform, has announced the launch of a multi-platform...

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Campaigns Featured Marketing News

Knorr Vietnam launches its Lunar New Year 2021 Music Video

Olivia Pearce

January 20, 2021

Knorr aims to rekindle the magic of traditional home-cooked Vietnamese Tet delicacies nationwide as a way to lift the family spirit To celebrate Vietnamese Lunar...

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Campaigns Featured News

Burberry launches film celebrating Chinese New Year

Olivia Pearce

January 19, 2021

Burberry's film captures the spirit of Chinese New Year and celebrates the arrival of spring – inspiring optimism, a sense of new beginnings and a...

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Advertising Campaigns Featured News

Knorr returns to TV with its latest ‘Cheat on Meat’ campaign

Olivia Pearce

January 18, 2021January 18, 2021

Knorr's latest campaign featuring the popular cooking duo, The Hairy Bikers, encourages people to #CheatonMeat the Vegenuary and beyond The UK’s biggest stocks brand, Knorr,...

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Advertising Campaigns Featured Marketing News

Cheetos returns to the Super Bowl Stage with a mischievous campaign

Olivia Pearce

January 18, 2021January 18, 2021

Cheetos latest teaser playfully reveals the brand has teamed up with the Ashton Kutcher to steal the spotlight at Super Bowl LV with more talent...

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Campaigns Featured News

PepsiCo doubles down on climate goal and pledges net-zero emissions

Olivia Pearce

January 15, 2021

PepsiCo accelerates efforts to build a more resilient and sustainable food system, reducing absolute GHG emissions more than 40% by 2030 across the entire value...

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Advertising Branding Featured News

EverGrain introduces sustainable and innovative plant-based barley

Olivia Pearce

January 12, 2021June 13, 2023

Backed by Anheuser-Busch InBev, EverGrain transforms barley into high-quality, sustainable ingredients to create nutritious food and beverages EverGrain, launched on 7 January 2021, is a...

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Campaigns Featured News

P&G announces its latest 2030 sustainability commitments

Olivia Pearce

January 11, 2021

P&G's new commitment seeks to advance healthy oral care habits to transform people’s health whilst reducing impact on the planet Procter & Gamble (P&G) Oral...

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Campaigns Featured News

Nike announces economic empowerment partnership

Olivia Pearce

January 11, 2021

Nike's partnership expands on its Black Community Commitment to support organisations focused on social justice, education and economic opportunity for Black Americans Expanding the Nike,...

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Campaigns Featured Marketing News

Jim Beam encourages beer fans to take a break from in latest campaign

Olivia Pearce

January 7, 2021

The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...