Olivia Pearce, Author at World Branding Forum

Read Time:2 Minute, 52 Second

Royal Mail visit took place on the first day of anniversary events to mark Her Majesty The Queen's own 90th birthday. Royal Mail today revealed a...

Read Time:1 Minute, 38 Second

Branding Featured News

Coca-Cola Sports New ‘One Brand’ Look and Feel

Olivia Pearce

April 19, 2016April 19, 2016

Using a single visual identity featuring its signature red as a unifying colour, the Red Disc will now appear across all Coca-Cola products. Extending...

Read Time:53 Second

Branding Featured News

Estée Lauder Inks Global Deal with Victoria Beckham

Olivia Pearce

April 18, 2016

The line launches in September at select retailers worldwide, Victoria Beckham stores, online, and via the Estée Lauder website. Estée Lauder has entered into a partnership...

Read Time:1 Minute, 22 Second

Branding Featured News

Paramount Pictures Takes Ghost in the Shell to NZ

Olivia Pearce

April 15, 2016April 15, 2016

Paramount Pictures and DreamWorks Pictures have inked a deal with the New Zealand Film Commission and Tourism New Zealand. Paramount Pictures and DreamWorks Pictures have...

Read Time:1 Minute, 32 Second

Branding Featured News

Johnny Rockets Delivers Rebrand with Overhaul

Olivia Pearce

April 14, 2016April 14, 2016

The Johnny Rockets revamp entails a new logo, take-out packaging, wardrobe redesign, interior upgrades, and music remixes. Global restaurant chain, Johnny Rockets, is pulling out...

Read Time:1 Minute, 34 Second

Branding Campaigns Featured News

Rimmel London Names Delevingne Ambassador

Olivia Pearce

April 13, 2016April 13, 2016

The British star is set to feature in a series of upcoming advertising campaigns for the globally-positioned Rimmel London. Rimmel London has introduced a new...

Read Time:1 Minute, 48 Second

Branding Featured News

British Airways Lifts Off with San Jose Launch Promo

Olivia Pearce

April 12, 2016April 12, 2016

In conjunction with the San Jose push, the airline’s customers stand to return tickets for two to the aforementioned destination. British Airways has kick-started a...

Read Time:1 Minute, 1 Second

Branding Campaigns Featured News Videos

Chrysler Reinvents Minivan with Pacifica Push

Olivia Pearce

April 11, 2016April 11, 2016

Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

Read Time:1 Minute, 33 Second

Branding Campaigns Featured News

Hawes & Curtis Tailors Heritage to Summer Style

Olivia Pearce

April 8, 2016April 15, 2016

British tailor, Hawes & Curtis, has rolled a campaign to support the debut of its upcoming summer collections. Heritage-led, the branding push launches digitally on...

Read Time:4 Minute, 5 Second

Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...

Read Time:53 Second

Branding Campaigns Featured News

Bioré Freshens Up with Mitchell’s Ambassadorship

Olivia Pearce

April 6, 2016June 16, 2016

Shay Mitchell is set to serve as the face of the Bioré brand for 2016 and will be featured in the marque's upcoming campaigns. Bioré Skincare...

Read Time:1 Minute, 22 Second

Featured Marketing News Videos

Unilever Debuts #TuTwist Push Targeting Latinas

Olivia Pearce

April 5, 2016April 5, 2016

The programme spotlights Giselle Blondet, the host of Telemundo’s Gran Hermano, and is written by Comedy Central’s Alternatino star, Arturo Castro Unilever’s U.S. Food and refreshment...