Olivia Pearce, Author at World Branding Forum

January 5, 2017January 24, 2017

IBM and The New York Times launch "Outthink Hidden," an augmented reality experience that brings unsung heroes of innovation to life. Inspired by the 20th...

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PepsiCo Celebrates Happy Spring Festival with China’s Ministry of Culture

January 4, 2017January 5, 2017

PepsiCo collaborates with the Ministry of Culture of China to celebrate the coming Chinese New Year The "Happy Spring Festival" is an annual programme led...

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Residence Inn by Marriott Jazzes Up Vibe in St. Louis

December 30, 2016December 31, 2016

Following a two-million-dollar makeover, Residence Inn St. Louis O'Fallon has re-opened to feature 108 redesigned suites and spaces. Residence Inn St. Louis O'Fallon, under Commonwealth...

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Branding Campaigns Featured News Videos

Myntra Unveils 360-Degree Push for End of Reason Sale

December 29, 2016December 29, 2016

Myntra has rolled out a major celebrity-activated ad push to promote the country’s biggest fashion sale of the year—End of Reason Sale. India’s online fashion...

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Hilton Checks into Vietnam with Dual-Branded Hotel

December 28, 2016December 28, 2016

Hilton has secured a deal with BRG Group to extend its footprint in Vietnam with the upcoming launch of a dual-branded hotel set for 2020....

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British Airways Launches BA Holidays for January Sale

December 23, 2016December 23, 2016

British Airways has rolled out a major push to promote its biggest sale of the year, with discounts on flights to more than 100 destinations....

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Pantene Names Priyanka Chopra Global Ambassador

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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HButler Powers Smartphone with New Mighty Purse Line

December 21, 2016December 21, 2016

Australian wearable tech brand, HButler, has introduced a brand new Mighty Purse line which comes with smartphone-charging capabilities. Australian wearable tech brand, HButler, has expanded...

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Campbell Launches Well Yes! Line with Creative Push

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Coach Lands Selena Gomez as Brand Ambassador

December 19, 2016December 19, 2016

Coach has welcomed Selena Gomez on board as the new face of the brand. The deal commences with a fall fashion campaign in 2017. Coach,...

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JW Marriott Celebrates Brand Debut in Singapore