Olivia Pearce, Author at World Branding Forum

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LEGO Group's new prototype uses PET plastic from discarded bottles and is the first brick made from a recycled material The LEGO Group has unveiled...

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Branding Campaigns Featured News

Puma commits to protecting forests in partnership with NGO Canopy

Olivia Pearce

June 28, 2021

By 2022, Puma will source all of its cardboard and paper packagings from recycled or certified sources to ensure they are not derived from the...

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Campaigns Featured News

Tide partners with NASA to design first laundry detergent for space

Olivia Pearce

June 28, 2021

Tide partners with NASA in a Space Act Agreement to explore how to efficiently clean astronauts’ clothing in resource-constrained environments Tide has signed a Space...

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Campaigns Featured News

Nike articulates a new vision for global football in new campaign

Olivia Pearce

June 28, 2021

Nike's film focuses on empowering and uniting football players, helping them to realize their collective power to create a new version of the game Nike's...

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Campaigns Featured News

Nestlé moves beyond forest protection to a forest positive strategy

Olivia Pearce

June 25, 2021

Nestlé will also further promote sustainable livelihoods and the respect of human rights Nestlé has announced that it will move beyond protecting forests to restoring them...

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Campaigns Featured News

Lifebuoy launches huge public health appeal to tackle the pandemic

Olivia Pearce

June 25, 2021

Lifebuoy emphasises the vital importance of maintaining hygiene precautions such as handwashing with soap, social distancing and mask-wearing, as well as accepting vaccinations when offered...

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Campaigns Featured News

OPPO celebrates the return of Wimbledon in latest campaign

Olivia Pearce

June 24, 2021

OPPO held its "Courting the Colour" media event and exhibition which brought new meaning to historic moments in tennis using advantages of one billion colours...

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Campaigns Featured News

Klarna partners Scotch & Soda to support global reforestation efforts

Olivia Pearce

June 22, 2021

Scotch & Soda and Klarna commit to planting 10,000 trees in Costa Rica and Ghana to kick off the brand's long-term partnership with Trees for...

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Campaigns Featured News

Purina ONE partners Derek Hough to help pets find forever homes

Olivia Pearce

June 22, 2021

Every new person who registers to take the 28-Day Challenge, Purina ONE will donate US$1 to the Petfinder Foundation Purina ONE is teaming up with...

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Campaigns Featured Marketing News

Nestlé makes plant based dreams come true in its latest KitKat V

Olivia Pearce

June 16, 2021

Nestlé's KitKat V offers the perfect balance between the crispy wafer and smooth chocolate that people know and love After much anticipation, Nestlé is finally...

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Campaigns Featured News

Mars Petcare and the Pedigree Foundation partners with Kyle Busch

Olivia Pearce

June 16, 2021

Mars Petcare raise awareness for pet adoption and support their ambition of ending pet homelessness Mars Petcare, the Pedigree brand and Pedigree Foundation are teaming...

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Branding Design Featured News

Unilever reveals world-first paper-based laundry detergent bottle

Olivia Pearce

June 15, 2021

This ground-breaking technology has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members Unilever is...