Olivia Pearce, Author at World Branding Forum

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Apple and Google Hold the Top Two Spots, while Ferrari, Netflix and Salesforce.com Enter the Interbrand Report Interbrand has named Apple, Google, and Microsoft as...

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Campaign to Target Key Demographic Groups Such As Millennials, Hispanics and Families

Olivia Pearce

September 25, 2017

Autotrader Launches its new "Shop All The Cars" Integrated US National Marketing Campaign On the heels of celebrating its 20th anniversary as the first US...

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Campaigns Featured News

The Y’s Second Phase US Nationwide Campaign Highlights “Us”

Olivia Pearce

September 25, 2017

"For a better us." Campaign Creative Focuses on Uniting People and Strengthening Community Bonds Through Programs and Resources Available at the Y Today, the YMCA...

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Featured Marketing News

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

Olivia Pearce

September 21, 2017

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch...

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Branding Featured News

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

Olivia Pearce

September 20, 2017February 5, 2018

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...

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Campaigns Featured News

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

Olivia Pearce

September 20, 2017June 13, 2023

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together...

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Featured Marketing News Technology Videos

The North Face Launches New Ventrix Jacket With Song Released Through Movement

Olivia Pearce

September 19, 2017

Maggie Rogers fans can hear new outdoors-inspired track "Split Stones" exclusively through interactive digital experience The North Face today officially launched the new insulated Ventrix...

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Featured Marketing News

Brands Spotlight Platinum Jewellery at the 69th Emmy Awards

Olivia Pearce

September 18, 2017

Platinum jewellery was clearly the major winner at the "69th Annual Primetime Emmy Awards" The world's most glamorous and sophisticated television celebrities chose an array...

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Branding Featured News

MGM Resorts Launches First Corporate Brand Campaign

Olivia Pearce

September 18, 2017

'Welcome to the Show' Integrated Campaign Reflects Shift from a Hospitality and Gaming Company to Global Entertainment Brand MGM Resorts International, whose resort portfolio includes...

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Campaigns Featured News Videos

Dove Releases “Meet Diana,” A Film About One Woman’s Journey to Rediscovering Beauty

Olivia Pearce

September 15, 2017

72% of Girls Feel A Tremendous Amount of Pressure to Be Beautiful Dove Real Beauty Productions and Creative Director Shonda Rhimes have teamed up to...

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Advertising Industry

TBWA\Chiat\Day New York Taps Chris Beresford-Hill As Chief Creative Officer

Olivia Pearce

September 15, 2017

TBWA\Chiat\Day New York has hired Chris Beresford-Hill as Chief Creative Officer Beresford-Hill, who joins from sister Omincom agency BBDO New York, will assume creative leadership...

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Campaigns Featured News Videos

Audi Returns as Emmy Awards Sponsor with Three New Ads

Olivia Pearce

September 14, 2017

Sponsorship of the awards show marks seventh consecutive year for the brand Audi of America returns for the seventh consecutive year as the official automotive...