Mark Nathaniel, Author at World Branding Forum

October 11, 2019October 25, 2019

Ronald McDonald House Charities campaign says thank you to customers who have supported them over 30 years Leo Burnett London and McDonald’s – a five-time...

Read Time:2 Minute, 53 Second

Topshop x CALM campaign promotes World Mental Health Day

October 10, 2019

Topshop Topman CALM campaign includes new clothing care label designed to promote mental wellbeing Creative agency Havas London has partnered with the Campaign Against Living...

Read Time:2 Minute, 23 Second

Advertising Industry

MediaMonks merges with Silicon Valley digital agency Firewood

October 8, 2019October 8, 2019

Firewood merger with MediaMonks takes S4Capital's purely digital faster, better, cheaper model to a new level S4Capital has announced that MediaMonks, its digital global content...

Read Time:2 Minute, 25 Second

Purina and RedRover challenge pet lovers to take the lead for domestic violence survivors with pets

October 3, 2019October 3, 2019

Purina taps Emmy award-winning journalist and pet enthusiast, Maria Menounos, for social media campaign to raise awareness of resource gap for domestic abuse survivors Purina,...

Read Time:1 Minute, 40 Second

Diesel creates exclusive recycled capsule collection with Coca-Cola

September 27, 2019September 28, 2019

Diesel and Coca-Cola introduce recycled materials collection with The (Re)Collection Diesel, a fashion brand, and Coca-Cola – a four-time global winner of the World Branding...

Read Time:1 Minute, 50 Second

Australian kids with cancer say “I don’t want to be an angel!”

September 26, 2019

Kids' Cancer Project campaign underlines double meaning of "I don't want to be an angel" The Kids' Cancer Project in Australia has launched a new...

Read Time:2 Minute, 18 Second

Feeding America and Leo Burnett put a face to hunger with AI tech

September 24, 2019

Feeding America campaign harnesses AI technology with government data to put a face to hunger and challenge public perceptions of food insecurity Feeding America, one...

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McDonald’s defaces Mona Lisa and Van Gogh portrait in latest campaign

September 20, 2019September 20, 2019

McDonald's Sweden promotes Big Mac with bacon with "A Classic. With Bacon." stunt In an ingenious fashion, McDonald's Sweden has opted to place its Big...

Read Time:2 Minute, 10 Second

Maruti Suzuki celebrates real-life heroes in ‘Be Limitless’ campaign

September 18, 2019

Maruti Suzuki campaign created as a series highlights the stories of real-life heroes like Bhupender Sharma, Mary Kom and Vikas Dimri The latest campaign for...

Read Time:1 Minute, 31 Second

Tupperware TV campaign promotes ‘More Time Living’ in India

September 18, 2019

Tupperware lets consumers have more time living, laughing, learning, loving and lazing Tupperware has launched a brand campaign in India called 'More Time Living'. The...

Read Time:2 Minute, 12 Second

Apple ad features new iPhone 11 with stunning features