Mark Nathaniel, Author at World Branding Forum

Read Time:3 Minute, 17 Second

Grab Holdings, one of Southeast Asia’s leading super app, and Singtel, one of Asia’s leading communications technology group, are forming a consortium to apply for...

Read Time:1 Minute, 41 Second

Featured Marketing News

MINISO launches co-branded products with Marvel

Nathaniel Mark

December 24, 2019December 24, 2019

MINISO, a household goods retailer, has launched a new series of products in cooperation with Marvel Entertainment worldwide, covering toys, daily necessities, stationery and hats,...

Read Time:2 Minute, 12 Second

Featured Marketing News

McCann Health and East Japan Railway develop workout/mindfulness app

Nathaniel Mark

December 24, 2019

McCann Health Japan, part of the Worldgroup network, has announced the launch of an app, 'TRAIN'ing, developed in collaboration with East Japan Railway Company, and Fitness Club...

Read Time:2 Minute, 7 Second

Featured Marketing News

KFC franchise restaurants launch in China’s Sinopec and CNPC stations

Nathaniel Mark

December 19, 2019

Yum China Holdings announced today the opening of its first franchised petrol station restaurants of American fast-food brand, KFC, in collaboration with both China Petrochemical...

Read Time:1 Minute, 30 Second

Advertising Industry Marketing

Havas Group acquires Indian experiential agency Shobiz

Nathaniel Mark

December 19, 2019

Havas Group makes Shobiz as third acquisition in India in less than one year Havas Group, a French advertising group, has just announced the acquisition...

Read Time:2 Minute, 15 Second

Featured Marketing News

JBL activates the conscious consumer for new self-charging headphones

Nathaniel Mark

December 17, 2019

Brands invite consumers to provide feedback on self-charging technology for a headphone with virtually unlimited playtime Through a new strategic approach, JBL is exploring a...

Read Time:1 Minute, 45 Second

Campaigns Featured News

Coca-Cola makes Santa Claus look like an illegal immigrant

Nathaniel Mark

December 10, 2019

Coca-Cola says welcome Santa Claus despite him being a stranger sneaking across lands carrying strange packages Coca-Cola, a four-time global winner of the World Branding...

Read Time:2 Minute, 58 Second

Branding Featured Industry

318 brands celebrate victory at World Branding Awards 2019

Nathaniel Mark

November 14, 2019November 14, 2019

CoCo, Heinz, LEGO, Neutrogena and Spotify amongst 318 winners at the 2019 World Branding Awards at Kensington Palace The special tenth edition of the World...

Read Time:3 Minute, 52 Second

Campaigns Featured News

Mercedes-Benz USA and Mattel tackle gender stereotypes in No Limits campaign

Nathaniel Mark

November 12, 2019

Mercedes-Benz and Mattel empower next generation of female leaders through STEM-focused initiative “That’s for boys, not for girls” – a social stigma Mercedes-Benz USA (MBUSA)...

Read Time:2 Minute, 53 Second

Advertising Campaigns Featured News

Asda, Argos and Iceland unveil Christmas 2019 ads as Halloween passes

Nathaniel Mark

November 1, 2019

Christmas comes right off the heels of Halloween festivities with just-released Christmas ads Even before the Halloween decorations can be taken down, three British supermarket...

Read Time:1 Minute, 27 Second

Campaigns Featured News

Japan National Tourism Organisation and Subaru collaborate

Nathaniel Mark

October 18, 2019

Japan National Tourism Organisation teams up with super Subaru enthusiast to promote the nation's tradition, cuisine, cities, nature and art In February 2018, the Japan...

Read Time:2 Minute, 4 Second

Advertising Industry

McCann Worldgroup named European Agency Network of the Year

Nathaniel Mark

October 17, 2019

McCann Worldgroup wins prestigious award for the first time in 10 years Following three consecutive years of being #1 in the European Effie Index, McCann...