Mark Nathaniel, Author at World Branding Forum

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Joint Venture between Electrolux and Midea will Explore Fast-Growing High-End Retail Market in China, As Well As Real Estate Projects Electrolux Group, a global home...

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Featured Marketing News

BP and United Airlines Launch Joint Reward Programme

Nathaniel Mark

March 8, 2018

Consumers Can Now Earn and Use United Airlines MileagePlus Award Miles at BP Retail Stations Beginning on 7 March, 2018, BP and United Airlines will...

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Featured Marketing News

Nickelodeon Unveils Pipeline of More Than 800 New Episodes

Nathaniel Mark

March 7, 2018

Upfront Presentation by Nickelodeon Highlights New Shows, Original Short-Form, and New Location-Based and Virtual Experiences Nickelodeon, a kids’ network, detailed its plans for serving the...

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Featured Marketing News

FOX Sports Counts Down to 2018 FIFA World Cup Russia

Nathaniel Mark

March 7, 2018

Russian Neoclassical Pianist and Composer Kirill Richter Debuts FOX Sports Original Theme Song FOX Sports, the official English-language broadcaster of the 2018 FIFA World Cup,...

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Featured Marketing News

Domino’s Celebrates Opening of 15,000th Store

Nathaniel Mark

March 5, 2018

Technological Innovation Helped Domino's Achieve More Than Half of Global Retail Sales Domino's Pizza, a global pizza company, will open its 15,000th store in the...

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Featured Marketing News

Givenchy Launches E-Commerce Platform for New European Markets

Nathaniel Mark

March 5, 2018

Website Experience for Givenchy Fans First Among Many 2018 Launches Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is...

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Featured Marketing News

Icelandic Glacial Teams Up with Coca-Cola European Partners

Nathaniel Mark

March 2, 2018

Partnership Will Expand Icelandic Glacial's Domestic Footprint in Home Base Icelandic Glacial, a premium water brand, has partnered with Coca-Cola European Partners Iceland to expand...

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Bridgestone Supplies Tyres for 2019 Jeep Cherokee

Nathaniel Mark

March 1, 2018

Company's Bridgestone and Firestone Tyres Specified as Original Equipment on Mid-Size Jeep SUV Bridgestone announced tyres from its Bridgestone and Firestone tyre portfolios are specified...

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Featured Marketing News

Honor Partners with KOCHÉ in First-Ever Fashion Partnership

Nathaniel Mark

March 1, 2018

Fashion Partnership Reinforces its Trendy Statement for the Newly-Launched Honor 9 Lite Honor, a smartphone e-brand under Huawei Group, announced its first collaboration with fashion...

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Featured Marketing News

Gap and Sarah Jessica Parker Collaborate on Limited-Edition Collection

Nathaniel Mark

February 22, 2018February 22, 2018

Collection by Gap Inspired by Parker's Childhood Heirlooms Celebrating Love, Luck and Magic Gap, an American clothing brand, launches the Gap | Sarah Jessica Parker...

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Coca-Cola Leans Toward Its Handcrafted Heritage With Two New Flavours

Nathaniel Mark

February 21, 2018February 21, 2018

Popularity of Craft Sodas Grow as Coca-Cola Sees Opportunity for Full Portfolio of Locally Inspired Flavours Coca-Cola is returning to its artisanal roots with the release...

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Featured Marketing News

Coca-Cola’s FIFA World Cup Anthem Celebrates Unity of Colours

Nathaniel Mark

February 16, 2018February 16, 2018

Jason Derulo Tapped for 2018 FIFA World Cup Anthem for Coca-Cola Coca-Cola announced a partnership with Jason Derulo to craft a song that reflects its...