Joshua Hughes, Author at World Branding Forum

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World's Most Awarded Networkin both Digital and Film for Third Consecutive Year. For the ninth year in a row, BBDO Worldwide won the Gunn Report as the...

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Advertising Featured Industry News Social Media Technology

Tencent’s Lau is 1st Chinese Company Executive Named Cannes Lions Media Person of the Year

Joshua Hughes

January 29, 2015July 4, 2023

SY Lau awarded for his vision and leadership in transforming Tencent Online Today in Beijing, Terry Savage, Chairman of the Cannes Lions International Festival of...

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Friskies to Air Kitten-Sized Ad During the Big Game

Joshua Hughes

January 23, 2015July 4, 2023

Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment – a Cat’s ‘Survival Guide’ for the Big Game Friskies announced that it will air an ad...

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Advertising Branding Featured Industry News

ADVERTISING Club of New York Rings The Bell For Diversity At NASDAQ

Joshua Hughes

January 23, 2015July 4, 2023

On Wednesday, The ADVERTISING Club of New York, the U.S. industry's leading trade organisation representing the vision and mission of the global advertising community across...

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Snickers Teases A ‘Very Brady’ Super Bowl XLIX Commercial

Joshua Hughes

January 21, 2015July 4, 2023

Thanks to Snickers, the most beloved star of Super Bowl XLIX could be someone you might not expect. Today, Mars Chocolate North America gave America...

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Bupa launches new campaign to showcase wider healthcare services

Joshua Hughes

January 19, 2015July 4, 2023

Bupa UK, a leading international healthcare group, just launched a new TV advertising campaign as part of a drive to showcase its healthcare expertise and...

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BMW To Advertise At Super Bowl XLIX After 4 Year Hiatus

Joshua Hughes

January 16, 2015July 4, 2023

BMW has announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a...

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Jeep Debuts New TV Spot to Mark 12 Years as ESPN’s X Games Aspen Sponsor

Joshua Hughes

January 15, 2015July 4, 2023

Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social and...

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Advertising Featured Industry News

Ace Metrix Reveals U.S. Consumers Top Ads of the Season

Joshua Hughes

December 27, 2014July 4, 2023

Nintendo, Ebates, Mazda and Amazon Achieve Breakout Scores While Retail Brands Fill-In Much of the Remaining List. Ace Metrix has revealed the top scoring retail...

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United Biscuits Pulls Rabbit From First Christmas Ad in Over 30 years

Joshua Hughes

December 17, 2014July 4, 2023

United Biscuits, the leading UK manufacturer of biscuits and cakes, launched its first Christmas TV advert in over 30 years recently, and the first ever...

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Thinkbox Launches New Ad with Harvey – The World’s Most Resourceful Dog

Joshua Hughes

December 12, 2014July 4, 2023

Harvey the dog uses TV advertising to persuade his owner to let the love of his life move in. Ad will première on broadcast TV...

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Burberry Launches First Global Festive Campaign, Starring Romeo Beckham

Joshua Hughes

December 5, 2014July 4, 2023

Burberry launched its festive campaign with a première of 'From London with Love', a film starring Romeo Beckham. British luxury brand Burberry celebrated the launch...