Joshua Hughes, Author at World Branding Forum

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The takeover increases the breadth and capabilities of the firm’s existing biomedical commercialisation and marketing services Publicis Healthcare, under Publicis Groupe, has added to its...

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Advertising Industry News

GroupM Secures Acquisition of The Exchange Lab

Joshua Hughes

December 24, 2015December 24, 2015

The decision to acquire the programmatic marketing solutions company supports the group’s objective to build on its existing client offerings Global media investment management network,...

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Advertising Featured News Videos

NRFC Kicks Fatherhood into Gear with Kung Fu Panda 3

Joshua Hughes

December 23, 2015December 23, 2015

A tie-up involving the Ad council and DreamWorks Animation, NRFC’s latest series of public service advertisements feature footage from Kung Fu Panda 3 The Ad Council...

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Branding Design Featured News

SGK Appoints Business Development Lead for Americas

Joshua Hughes

December 22, 2015December 22, 2015

Named Vice President of Business Development, former Kraft director Eric Schultz’s charge covers the network’s Americas region Brand development, activation, and deployment provider, SGK, a...

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Advertising Industry News

Havas Health Appoints Grey’s Gill for H4B London

Joshua Hughes

December 21, 2015December 21, 2015

He will be responsible for spearheading strategic creative work for the network’s clients and the coordination of the agency’s in-house teams Havas Health has named Grey...

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Advertising Design Featured News

Honda Picks Up Game with Ridgeline Super Bowl Debut

Joshua Hughes

December 18, 2015December 18, 2015

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

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Branding Campaigns Featured Marketing News

Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...

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Advertising News

PayPal Kicks Off First Super Bowl Global Push

Joshua Hughes

December 16, 2015December 16, 2015

The launch is designed to start a larger conversation about a reimagined financial world which the brand believes must include all Global digital commerce juggernaut,...

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Branding Featured News Technology

Jaguar Shifts into Gear for FIA Formula E Championship

Joshua Hughes

December 15, 2015December 15, 2015

Set to enter the race’s third season in the fall of 2016, the competition marks the automotive giant’s return to global motorsport Returning to global...

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Advertising Industry News

WPP Secures STW Merger for Australia and New Zealand

Joshua Hughes

December 14, 2015December 14, 2015

The move will increase the global advertising network’s shareholding from 23.6 percent to 61.5 percent, with STW due for a name change WPP has prepared...

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Advertising Featured Industry News

MRM//McCann Clinches More than Digital at Campaign Asia-Pacific

Joshua Hughes

December 11, 2015December 11, 2015

The agency bagged Southeast Asia Digital Agency of the Year across Singapore and the Philippines with McCann Worldgroup also walking away with a coveted win...

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Branding Featured News

Ellen’s Design Challenge Makes Comeback on HGTV

Joshua Hughes

December 10, 2015December 10, 2015

Premiering on 18 January 2015, the new and second season will see 10 competitors sketch, design, and innovate to avoid elimination Entertainment pioneer, Ellen DeGeneres...