Joshua Hughes, Author at World Branding Forum

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Lego announced it will work to remove gender stereotypes from its toys after a global survey the company commissioned found that attitudes to play and...

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Featured General News

Tesco ‘Outperforms’ With Sales And Profits Growth

Joshua Hughes

October 7, 2021

In the six months to August, Tesco said it "outperformed" the grocery sector but also flagged that the sales surge could now start to "fall...

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Hyundai Pilot New Safety Robot

Joshua Hughes

September 29, 2021

Automaker Hyundai Motor Group has launched a pilot project to deploy a robot to inspect safety at its factory, in a first collaboration with the...

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Microsoft Announces No More Passwords

Joshua Hughes

September 17, 2021

The technology giant Microsoft made passwordless accounts available for business users of its products in March. The system is now being made available to all...

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Amazon launching huge recruitment drive.

Joshua Hughes

September 16, 2021September 16, 2021

Amazon continues to grow and develop as they announce the brand will be launching a massive recruitment drive in the coming year. When and Where?...

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Campaigns Featured News

Axe advises young men to tone down their irresistibility in new parody

Joshua Hughes

September 6, 2021

Axe and MullenLowe London has created a parody lite version of Axe so that men can “Axe responsibly” The quickest way to a young man’s...

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Campaigns Featured Marketing News

Hawaiian Airlines brings the ‘Aloha’ spirit in its latest campaign

Joshua Hughes

August 26, 2021August 26, 2021

Hawaiian Airlines campaign by MullenLowe LA shows how easily a dull or stressful situation can be transformed into the tranquil beauty of Hawaii Americans are...

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Campaigns Featured News

Pepsi encouraging fans to stay in and unapologetically binge football

Joshua Hughes

August 25, 2021

The Pepsi "Made for Football Watching" campaign features David Costabile imploring fans to prioritise their game-day football watching rituals Though the world may be calling,...

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Advertising Campaigns Featured News

Jif partners with Ludacris to open listeners’ minds with The Lil Jif Project

Joshua Hughes

August 19, 2021

Jif joins a bigger cultural conversation around the most influential music genre of the 21st century - hip hop In early 2020, Jif peanut butter...

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Advertising Campaigns Featured News

Knorr Philippines showcases the relationship between nutrition & success

Joshua Hughes

August 17, 2021

Knorr is disseminating information that empowers parents to build healthy eating habits for their kids and diversify their family’s diet Knorr Philippines just launched a...

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Campaigns Featured Marketing News

Ben’s Original unveils its first marketing campaign, “Everyone’s Original”

Joshua Hughes

August 16, 2021August 16, 2021

Ben's Original campaign features real families and the unique ingredients that make each of them original Mars Food has introduced the first Ben's Original global marketing...

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Advertising Campaigns Featured News

McDonald’s celebrates reuniting and enjoying food together once again

Joshua Hughes

August 13, 2021

McDonald's Canda's feel-good campaign is a memorable musical ode to “fry thieves” everywhere McDonald’s Canada announces the launch of its new Steal My Fries ad...