Joshua Hughes, Author at World Branding Forum

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Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help them...

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Kellogg exec outlines brand growth strategies

Joshua Hughes

June 17, 2022June 17, 2022

Charisse Hughes, chief global brand and advanced analytics officer at the Kellogg Co., recently posted on Social K: Kellogg Company Blog, outlining three data-driven strategies...

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Amazon to begin drone deliveries this year

Joshua Hughes

June 16, 2022

Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their homes,...

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Bloomsbury’s Book Boom

Joshua Hughes

June 15, 2022

Bloomsbury books are still booming, with the company continuing to thrive and profits continuing to grow. It is evident that the reacquired reading habit that...

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Ford to create 6,200 United States jobs

Joshua Hughes

June 7, 2022

Ford will add 6,200 factory jobs in Michigan, Missouri and Ohio as it prepares to build more electric vehicles and roll out two redesigned combustion-engine...

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Dyson Working On Home Robots

Joshua Hughes

May 26, 2022

Dyson has announced plans to create a major robotics centre at its facility at Hullavington Airfield, in Wiltshire, that will work on new types of...

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Mercedes Will Become A Pure Luxury Brand

Joshua Hughes

May 23, 2022

The plan within Mercedes, the audience was told, was to push that selling price up even more. “We’re not going to compete with volume makers,”...

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Katy Perry Takes The Reins In New Just Eat Ad

Joshua Hughes

May 19, 2022May 19, 2022

Katy Perry steps up as the new face and voice of Just Eat, taking over from Snoop Dogg and giving us a new advert to...

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Good Good Raises $20 million

Joshua Hughes

May 18, 2022

Good Good, a brand of Icelandic snacks and pantry staples, has closed a $20 million Series B funding round led by SÍA, a private equity...

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50 Years of Nike and They Have “Seen It All”

Joshua Hughes

May 17, 2022June 13, 2023

Nike has developed a film for their 50th anniversary, directed by filmmaker Spike Lee and featuring more than 40 legendary and contemporary Nike athletes. Over...

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Google unveils new Pixel Watch

Joshua Hughes

May 13, 2022

The Google Pixel smartwatch has been revealed. Google’s first smartwatch combines its own Wear operating system with Fitbit health tracking. Fitbit was acquired by Google...

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Green Lithium Plant Secures New Investment

Joshua Hughes

May 12, 2022May 12, 2022

The refinery, which is being developed in northern England by Green Lithium, will receive feedstock - a raw material used in processing - from Trafigura,...